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Marketing Strategy: A Decision-Focused Approach Paperback – 16 Mar 2013


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3

₹3,083

12.0%

₹9,249

6

₹1,565

12.0%

₹9,387

9

₹1,063

13.0%

₹9,565

12

₹810

13.0%

₹9,718

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

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Total Cost

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3

₹3,088

13.0%

₹9,264

6

₹1,569

13.0%

₹9,414

9

₹1,071

15.0%

₹9,643

12

₹818

15.0%

₹9,820

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,088

13.0%

₹9,264

6

₹1,569

13.0%

₹9,414

9

₹1,067

14.0%

₹9,604

12

₹814

14.0%

₹9,769

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,086

12.5%

₹9,257

6

₹1,567

12.5%

₹9,400

9

₹1,065

13.5%

₹9,585

12

₹812

13.5%

₹9,744

18

₹559

13.5%

₹10,067

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,088

13.0%

₹9,264

6

₹1,569

13.0%

₹9,414

9

₹1,063

13.0%

₹9,565

12

₹810

13.0%

₹9,718

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,088

13.0%

₹9,264

6

₹1,569

13.0%

₹9,414

9

₹1,063

13.0%

₹9,565

12

₹810

13.0%

₹9,718

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,083

12.0%

₹9,249

6

₹1,565

12.0%

₹9,387

9

₹1,067

14.0%

₹9,604

12

₹814

14.0%

₹9,769

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,088

13.0%

₹9,264

6

₹1,569

13.0%

₹9,414

9

₹1,063

13.0%

₹9,565

12

₹810

13.0%

₹9,718

18

₹557

13.0%

₹10,029

24

₹431

13.0%

₹10,345

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,093

14.0%

₹9,279

6

₹1,573

14.0%

₹9,441

9

₹1,067

14.0%

₹9,604

12

₹814

14.0%

₹9,769

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,088

13.0%

₹9,264

6

₹1,569

13.0%

₹9,414

9

₹1,067

14.0%

₹9,604

12

₹814

14.0%

₹9,769

18

₹566

15.0%

₹10,182

24

₹440

15.0%

₹10,551

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

₹3,083

12.0%

₹9,249

6

₹1,565

12.0%

₹9,387

9

₹1,063

13.0%

₹9,565

12

₹810

13.0%

₹9,718

18

₹561

14.0%

₹10,105

24

₹440

15.0%

₹10,551

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Product description

About the Author

Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesotas Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Masters degree in social psychology from the Ohio State University and a PhD in marketing from the University of WisconsinMadison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the ODell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

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Product details

  • Paperback: 384 pages
  • Publisher: McGraw-Hill Education; 8 edition (16 March 2013)
  • Language: English
  • ISBN-10: 0078028949
  • ISBN-13: 978-0078028946
  • Product Dimensions: 20.3 x 1.5 x 25.1 cm
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