- Hardcover: 272 pages
- Publisher: John Wiley & Sons (18 January 2019)
- Language: English
- ISBN-10: 1119484065
- ISBN-13: 978-1119484066
- Product Dimensions: 15.5 x 2.8 x 23.1 cm
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #14,328 in Books (See Top 100 in Books)
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Hardcover – Import, 18 Jan 2019
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From the Inside Flap
AI for Marketing and Product Innovation offers product innovators, creative talent and marketing professionals a hands-on and highly accessible guide to artificial intelligence (AI) and machine learning (ML). The authors (a team of experts at the intersection of neuroscience, technology, insights, and marketing) reveal how to harness AI and ML to accelerate product innovation and marketing. These two powerful new tools stand poised to revolutionize the way we sell products and make innovative breakthroughs.
This vital resource explores a wide range of business-related topics, from innovation, branding, pricing and promotions, creative storytelling to the future of market research and advertising agencies. All the techniques presented in the book have become algorithms and serve as real-life examples of AI and ML at work. In addition, the authors outline the resources, the skills, best practices, terminology, and metrics required to harness the unparalleled and rapidly expanding power of these twin technologies. AI for Marketing and Product Innovation provides an in-depth look at what AI is, what it canand cannotdo, and contains practical ideas and insights on ways in which to apply that knowledge to your business and career development.
Throughout the book, the authors neither resort to mathematical mumbo-jumbo nor do they present an endless array of irrelevant case studies. Instead, they challenge us to "Think Different." AI for Marketing and Product Innovation is filled with the information needed to understand the practical business implications of Artificial Intelligence and Machine Learning. In clear terms, the book shows how to put them to work to gain a competitive advantage in today's increasingly digitally-driven economy.
From the Back Cover
PRAISE FOR AI FOR MARKETING AND PRODUCT INNOVATION
"The world of consumer marketing has never been more exciting than it is today. This book provides a solid framework for understanding how Artificial Intelligence illuminates consumer attitudes and preferences. It's a must-read for someone who wants to future proof their marketing career."Keith Weed, Chief Marketing and Communications Officer Unilever Plc
"It surprises people to learn that emotion and experience play a big part in the home improvement field, but they do. Machine learning, Artificial intelligence, and Metaphors help us to capture that emotional mind of the consumer. This book is full of innovative, and practical ways to accomplish that."Prat Vemana, Chief Product and Customer Experience Officer, Home Depot
"The new era we live in requires companies to work from the costumer to the company and not the other way around (as it has commonly been). AI helps decode customer interests, needs, motivations across cultures, habits and needs. This book is packed with innovative ideas and techniques to help do just that."Carlos Slim, Mexican Business Magnate and Philanthropist
"Brand and Retail marketing today is data intensive. ??Understanding the data, and extracting meaningful insights from it, requires not just algorithms and math, but a deep understanding of the mechanisms of motivation. This book contains numerous techniques that are both pragmatic, and innovative."Professor Rajiv Lal, Harvard Business School
"AI for Marketing and Product Information demonstrates how advertisers and agencies can harness data, analytics and speed to inform and align strategies to win with customers and do it quickly!"Irwin Gotlieb, former Chairman of GroupM
"Successful brand marketing in today's culture means being able to detect and anticipate trends as early as possible. Artificial intelligence systems that are tailored for marketing, and especially for product innovation, are emerging to become key tools we need. This book digs deep into that."Jim Scholefield, CIO Merck
"Gaining a better understanding of how to develop innovative products and market them with meaningful messaging is a major challenge and always a top corporate priority. I found this to be a truly illuminating guidebook on how to use AI and machine learning for those purposes."Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
"Fashion defies prediction, but cost-effective delivery requires it. Applying AI to get at the non-conscious drivers that impact consumers gives companies like ours a competitive advantage. Reading this book is the first step to getting there."Stef Strack, CEO Rag & Bone, New York
"Now brands and retailers can think like a customer versus just thinking about the customer AI for Marketing and Product Innovation arms leaders with the information they need for applying artificial intelligence and machine learning to win in today's digital era."Kevin Turner, CEO of Core Scientific, and Vice Chairman, Albertsons Companies, LLC.?? Former COO, MicrosoftSee all Product description
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