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Marketing 4.0: Moving from Traditional to Digital Hardcover – 21 Apr 2017

4.1 out of 5 stars 35 customer reviews

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PART OF: Memorable business books of 2017 PART OF: Memorable business books of 2017
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  • Marketing 4.0: Moving from Traditional to Digital
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  • Fundamentals of Digital Marketing  by Pearson
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Product description

About the Author

Philip Kotler is the S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management at North western University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.

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Product details

  • Hardcover: 208 pages
  • Publisher: Wiley (21 April 2017)
  • Language: English
  • ISBN-10: 8126566930
  • ISBN-13: 978-8126566938
  • Product Dimensions: 29 x 20 x 3 cm
  • Average Customer Review: 4.1 out of 5 stars 35 customer reviews
  • Amazon Bestsellers Rank: #1,326 in Books (See Top 100 in Books)
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