- Hardcover: 208 pages
- Publisher: Wiley (21 April 2017)
- Language: English
- ISBN-10: 8126566930
- ISBN-13: 978-8126566938
- Product Dimensions: 29 x 20 x 3 cm
- Average Customer Review: 35 customer reviews
- Amazon Bestsellers Rank: #1,326 in Books (See Top 100 in Books)
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Marketing 4.0: Moving from Traditional to Digital Hardcover – 21 Apr 2017
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About the Author
Philip Kotler is the S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management at North western University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.
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The book was structured in a very fine manner so with anecdotes wherever necessary.
The packaging was good and the print quality is good.
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