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Marissa Mayer and the Fight to Save Yahoo Paperback – 1 Feb 2015
|Paperback, 1 Feb 2015||
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In this extraordinary tale, Nick Carlson takes the reader on an amazing roller-coaster ride, traversing Yahoo's ups and downs, and in the end leaving us not just with memories of a thrilling ride but with wisdom . . . Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama
Nicholas Carlson has written the inside story of one of the most fascinating tech leaders of our time, Marissa Mayer, and one of the most frustrating Internet giants of our time, Yahoo. This is a fast-paced, compelling, and detailed account of Mayer's valiant efforts to turn round a company and culture that helped create the Internet as we know it
Before there was Google or Facebook or even Amazon, there was Yahoo. It was the Internet to many in the 1990s. But it has been sick for more than a decade. In this fascinating, deeply reported tale, Nicholas Carlson, for the first time, tells us why. It's an astonishing story of mistakes and missed opportunities polluted by a startling lack of vision almost from the beginning
Carlson portrays Mayer as an interesting blend of contradictions
Nicholas Carlson . . . has done a superb job of bringing to life the dramatic story of Yahoo and how 39-year-old Mayer is faltering in her role as its saviour
This book offers a fair amount of insight into the multi-billion dollar battles behind the eventful virginal decades of the web, a new world being won and lost before our very eyes
A good addition to any nerd's library
An in-depth biography of Marissa Mayer, the saviour of Yahoo.See all Product description
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The book covers the history and turmoil that Yahoo! went thru in it's management and how finding the right CEO at the top has always been a struggle. Yes, even after approaching 20 years of its existence, the book clearly suggests that the Fight to save Yahoo! is still on.
Problem with Yahoo! has been pretty simple yet no one is able to solve it! When Jerry and David founded the company in January 1994, internet was not a organised world and Yahoo! provided the entry point to the world wide web with ease and categorisation. Once that problem was solved, Yahoo! could not hang on to a problem statement that it wanted to solve. Even today it looks like its not clear if Yahoo! is a product technology company or a media company.
The book will take you thru the roller coaster ride of Yahoo! as well as some parts of Google to give a fair idea of what Marissa Mayer was upto at Google when Yahoo called in for the job and why she grabbed the job offer after spending 13 years with Google. Getting to Google straight from Stanford.
There are many Yahoo! incidents described in the book where Marissa is involved. Few for good, many for not so good reasons. One of the most controversial is the employee appraisal method where the project manager had to necessarily put few of his team members in the 'needs improvement' bracket.
From the time she took over, the revenue numbers never bounced back, she hired a Googler for the COO position but that backfired too. The person who could have actually helped was the man who was supposed to be at Marissa's place at the first place (a little word play there), but then the board did not choose him and also because Marissa hurt his ego, he decided to leave.
The famous incident - When Marissa wanted to meet Livinsohn (interim CEO) she asked her secretary to make him to sit 'outside' her cabin, he said my cabin is just a few steps away andf I will be right there. Marissa said "NO, you sit right outside". That was the end of it.
There were multiple stories of how people used to queue up right outside her cabin to meet her.
Her face to face weekly Q&A sessions at the cafeteria in the head office of Yahoo! became a big hit. No denying the fact that she did and is doing her best to make Yahoo! the best company to work for. She shipped MacBooks for its employees and also all Blackberry's were replaced with a choice of iPhone/ best of Android phones or Windows phones.
But guess Yahoo! has never been able to lift the jinx it has got from the very start. It just does not know how to define itself. What is the focus at Yahoo! ? Only time will tell.
Till then ask these questions to yourself -
When was the last you used Yahoo! ?
What is the one thing that comes to your mind when you think of Yahoo! ?
Do you think Yahoo! will survive till 2020?
Now go read the book.
I admire how Marissa shaped her career as described in the book
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