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Marissa Mayer and the Fight to Save Yahoo Paperback – 1 Feb 2015

4.1 out of 5 stars 9 customer reviews

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Product description

Review

In this extraordinary tale, Nick Carlson takes the reader on an amazing roller-coaster ride, traversing Yahoo's ups and downs, and in the end leaving us not just with memories of a thrilling ride but with wisdom . . . Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama

Nicholas Carlson has written the inside story of one of the most fascinating tech leaders of our time, Marissa Mayer, and one of the most frustrating Internet giants of our time, Yahoo. This is a fast-paced, compelling, and detailed account of Mayer's valiant efforts to turn round a company and culture that helped create the Internet as we know it

Before there was Google or Facebook or even Amazon, there was Yahoo. It was the Internet to many in the 1990s. But it has been sick for more than a decade. In this fascinating, deeply reported tale, Nicholas Carlson, for the first time, tells us why. It's an astonishing story of mistakes and missed opportunities polluted by a startling lack of vision almost from the beginning

Carlson portrays Mayer as an interesting blend of contradictions

Nicholas Carlson . . . has done a superb job of bringing to life the dramatic story of Yahoo and how 39-year-old Mayer is faltering in her role as its saviour

This book offers a fair amount of insight into the multi-billion dollar battles behind the eventful virginal decades of the web, a new world being won and lost before our very eyes

A good addition to any nerd's library

Book Description

An in-depth biography of Marissa Mayer, the saviour of Yahoo.

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Product details

  • Paperback: 336 pages
  • Publisher: Hodder And Stoughton (1 February 2015)
  • Language: English
  • ISBN-10: 1444789899
  • ISBN-13: 978-1444789898
  • Product Dimensions: 15.6 x 2.8 x 23.4 cm
  • Average Customer Review: 4.1 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #39,065 in Books (See Top 100 in Books)
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4.1 out of 5 stars
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on 1 April 2015
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on 31 March 2015
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