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Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners by [Gill Andrews]

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Gill Andrews

Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners Kindle Edition

by Gill Andrews (Author) Format: Kindle Edition

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Take a shortcut to making your website work

Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books?

"Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.

It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.

Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.

Among other things, you’ll learn:

How to spot (and fix) vague and self-centered copy

How to sound trustworthy even without testimonials

How to structure your homepage to make your message clear

Why you should delete your Testimonials and FAQ pages

Where to place call-to-action buttons to get more people to click

What design mistakes get in the way of your message

Who is this book for?

This book is NOT for you if:

You sell products, not services. The tips in this book are for the service provider websites: freelancers, consultancies, agencies, contractors, etc.

Your website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.

This book IS for you if you're:

A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.

A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.

A web designer who wants to design not only pretty websites but also websites that convert.

A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.

Print length

201 pages
Language

English
Publication date

4 December 2019
File size

6862 KB
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Product details

ASIN ‏ : ‎ B082DCSTRH
Language ‏ : ‎ English
File size ‏ : ‎ 6862 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 201 pages

Best Sellers Rank: #180,733 in Kindle Store (See Top 100 in Kindle Store)
- #883 in Tech Culture & Computer Literacy eBooks
- #1,634 in Internet & Social Media (Books)
- #7,784 in Business, Strategy & Management

Customer Reviews:
151 ratings

About the author

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Gill Andrews

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Gill Andrews is a copywriter and web consultant who helps small and medium business owners turn their underperforming websites into slick lead-generating machines.

When she’s not busy reviewing websites and writing copy, she blogs on her own website Gillandrews.com about the problems she uncovers during her work with clients.

Customer reviews

4.7 out of 5

151 global ratings

5 star		83%
4 star		12%
3 star		2%
2 star		2%
1 star		2%

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Top review from India

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Agarwal A.

Amazing book

Reviewed in India 🇮🇳 on 7 September 2021

Verified Purchase

Amazing book. It was Eureka moment for me when I read the book. Honestly,my thought process has completely changed after reading this book. I am redesigning my website as per this Gill' principles.

Helpful

Top reviews from other countries

Graeme Piper

A genuinely useful resource

Reviewed in the United Kingdom 🇬🇧 on 17 June 2020

Verified Purchase

If you've got a website for your business, but you're not particularly web-savvy (like me), then this book will give you all the help you need on making your site look great and read even better. Or as Gill puts it "your shortcut to a website that works".

This is a genuinely helpful resource which you can refer to again and again. Consisting of 100 easy to read chapters, each one is full of hints, tips, and actionable tweaks you can make yourself to give you a website that offers genuine value for your customers and visitors. No experience necessary.

Looking at areas including copywriting, blogging, web design, strategy, and user experience, Gill effortlessly explains what you can do to make your website work.

Highly recommended. Buy it and keep it on your desk.

5 people found this helpful

Geena D

Results within two weeks of executing the guidance of this book

Reviewed in the United Kingdom 🇬🇧 on 21 August 2020

Verified Purchase

I've had good results within two weeks of implementing the guidance in this book. Well, this book in combination with Rank Math. My new site went live two weeks ago and, as of today, I'm ranking for three of my keywords on page 1, two on page 2, four on page 3 and a few others further back.

I'm working in photography so not niche by a long chalk. I do realise I need to keep producing content or it's going to drop but I'm delighted with the success it's given me so far.

2 people found this helpful

Chris Morgan

Accessible, straight to the point and super clear expertise

Reviewed in the United Kingdom 🇬🇧 on 25 February 2021

Verified Purchase

I bought Gill's book to help me to create and design my first website by myself over the last couple of weeks. My site far from finished yet but I know clearly what it will contain and how it will work by following the advice. The 100 micro chapter format works very well and each one wastes no time to make and justify each piece of advice with images and super clear, amusing do's and don't. It gave me peace of mind and clear, fully reasoned advice to know that what I was doing was going to work - something that I was really struggling with. It's probably the best value book I've bought for my albeit fledgling solo language coaching business in its first year. I just downloaded the free templates too and they tie all the best advice in the book together . so I can now get on with building out my site with real confidence. Highly recommended.

One person found this helpful

Rob B

Invaluable tips on website design and copy. Ideal for freelancers and small business owners

Reviewed in the United Kingdom 🇬🇧 on 19 December 2019

Verified Purchase

I've been a regular reader of Gill's website tips through her blog and emails for the last couple of years. When I saw that Gill was going to publish a book I was keen to get a copy.

Gill has a laser-like focus on how to improve your website design and copy. The 100 tips are concise, practical and effective. Each of them is clear and easy to follow. And they're packed with examples, images and bonus tips too.

Throughout the book, Gill explains the 'why' behind each tip. This turns the tips from a 'to do' list into a powerful learning tool on website design and copywriting.

There's also a slice of humour which runs through the book which makes it a joy to read.

I usually read on my Kindle, but I bought the paperback version of this book. This makes it easy to use alongside my laptop. And it's a physical reminder to apply the many tweaks and fixes to my website!

If you're a freelancer or small business owner, Gill's tips are invaluable for making your website or your customers' websites work.

3 people found this helpful

BrigidAnn

An invaluable reference tool

Reviewed in the United Kingdom 🇬🇧 on 23 May 2020

Verified Purchase

This is THE number one most useful book I have bought since starting my business. After building a very poor first website back in 2018, and then absorbing some of Gill's tips shared on LinkedIn, I couldn't wait to get my teeth into redoing my website this year. I am more than delighted to have this book by my side as a reference.
Gill's tips and her way of explaining the why behind them is just perfect, short and sweet. What has been most valuable for me is that Gill not only gives great copywriting advice but she also gives valuable advice on UX, website strategy and then web design tips that are important to knit all these areas together to make a website that WORKS! I consider this the real value of the book because, in my experience to date, it is so difficult to find someone who is so experienced in ALL of these areas.
The book is very well laid out, there is no time-wasting having to read paragraphs upon paragraphs before finally getting to the tips. There is also a super handy index so that you can quickly find her advice on specific areas. This all makes this book a great reference not just for an initial website build or one large revamp of a site, but also makes it a great go-to for when you want to add something to the site at a later point or simply update one aspect or page of the site that you know is just not working.

Well done on this book Gill! It's a masterpiece :)

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Follow the Author

Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners Kindle Edition

Take a shortcut to making your website work

Among other things, you’ll learn:

Who is this book for?

This book is NOT for you if:

This book IS for you if you're:

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Product details

About the author

Gill Andrews

Customer reviews

Top review from India

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