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The Making of Star India: The Amazing St Hardcover – 25 July 2019
by
Vanita Kohli Khandekar
(Author)
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When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
- Print length240 pages
- LanguageEnglish
- PublisherPenguin Portfolio
- Publication date25 July 2019
- Dimensions20.3 x 25.4 x 4.7 cm
- ISBN-100670090794
- ISBN-13978-0670090792
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Product description
About the Author
VANITA KOHLI-KHANDEKAR is an India-based media specialist and writer. She has been tracking the Indian media and entertainment business for over fifteen years. Currently, she is a columnist and writer for Business Standard, one of India's leading financial dailies. She is also a contributor to Singapore-based ContentAsia. Her earlier stints were at Businessworld magazine and EY. A Cambridge University Press fellow (2000), Vanita has taught at some of the top media schools in India and is a regular speaker at industry forums in India and overseas. She has several research papers to her name. The four editions of her book, The Indian Media Business, have sold over 14,000 copies. The Hindi edition was released in 2017.
Product details
- Publisher : Penguin Portfolio (25 July 2019)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 0670090794
- ISBN-13 : 978-0670090792
- Item Weight : 320 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Country of Origin : India
- Best Sellers Rank: #177,429 in Books (See Top 100 in Books)
- #864 in Cinema & Broadcast (Books)
- #1,388 in Industries
- #4,807 in Society & Culture (Books)
- Customer Reviews:
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4.2 out of 5 stars
4.2 out of 5
52 global ratings
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Reviewed in India 🇮🇳 on 2 March 2023
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Erudite informed and balanced history of one of the best businesses in the Indian media space. I found it enlightening.
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Reviewed in India 🇮🇳 on 25 August 2019
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Well researched. Gives an idea into the workings and growth of Star. Organized well between the various leaders. Would have benefited with some deeper insight at times though.
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Reviewed in India 🇮🇳 on 2 August 2019
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‘The Making of a Star’, is yet another great read in to a pivotal page in the history of Indian media. Author Vanita Kohli-Khandekar pours in all her archives of knowledge and facts gathered from industry veterans in different eras since the industry’s big-bang moment. For those like me who started following the Indian media landscape in 2000’s, this is a must read, as it will add another 15-years to your understanding of the market.
In an era of binge viewing, the book narrative takes you back to binge reading!
In an era of binge viewing, the book narrative takes you back to binge reading!
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Reviewed in India 🇮🇳 on 20 September 2020
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The book is a delightful read and the author has done a tremendous research on the book even without the help from the people involved in the Company. Anyone growing up in the 90s would feel nostalgic remembering the early days of the advent of cable TV and Star Plus in particular from being a premium English Channel to Hindi GEC.
Reviewed in India 🇮🇳 on 20 August 2019
Verified Purchase
1) A precisely and perfectly written tale of how Star India came about from inception to the power it is today.
2) The writing style is like a story. The style makes it more interesting to read.
3) Its a great business read for anyone looking for Indian business stories, Indian media industry stories and even a tale of how an organisation can be built up and some secrets of its success.
Very well written by a capable and knowledgeable author.
2) The writing style is like a story. The style makes it more interesting to read.
3) Its a great business read for anyone looking for Indian business stories, Indian media industry stories and even a tale of how an organisation can be built up and some secrets of its success.
Very well written by a capable and knowledgeable author.
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Reviewed in India 🇮🇳 on 5 August 2019
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This book is the riveting story of how Television came to be in India. It is very well written. Peppered with anecdotes, it keeps you gripped.
In the vast superstructure that is “Star” each of us have contributed at least one brick.
A must read if you are a media analyst, have worked in the media and entertainment industry in India or aspire to! This book has been my able companion on recent flights 🙂
In the vast superstructure that is “Star” each of us have contributed at least one brick.
A must read if you are a media analyst, have worked in the media and entertainment industry in India or aspire to! This book has been my able companion on recent flights 🙂
One person found this helpful
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Reviewed in India 🇮🇳 on 11 August 2019
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This is stunning, totally unputdownable. It reads like a detective book, and starts with the one event that made Star what it is - Rupert Murdoch upping the KBC stakes from a lakh to a crore.
If you're interested in Indian media and the men and women who who shaped it, this book by one of India's finest business journalists is a must.
If you're interested in Indian media and the men and women who who shaped it, this book by one of India's finest business journalists is a must.
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Reviewed in India 🇮🇳 on 1 September 2019
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Vanita Kohli-Khandekar's book is absolutely unputdownable. Reading like a detective novel, with multiple twists and turns, this book explores how Star India became the crown jewel in Rupert Murdoch's global broadcasting business, before being sold to Disney. I'm surprised no one has snapped up the rights to this book yet for turning into a web-series.
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