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The Luxury Market in India: Maharajas to Masses Hardcover – 29 Aug 2012


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   469

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3

   1,358

13.0%

   4,074

6

   690

13.0%

   4,140

9

   467

13.0%

   4,206

12

   356

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(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,358

13.0%

   4,074

6

   690

13.0%

   4,140

9

   467

13.0%

   4,206

12

   356

13.0%

   4,273

18

   249

15.0%

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24

   193

15.0%

   4,640

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,356

12.0%

   4,067

6

   688

12.0%

   4,128

9

   467

13.0%

   4,206

12

   356

13.0%

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18

   247

14.0%

   4,443

24

   193

15.0%

   4,640

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Product description

Review

"Successful luxury branding involves understanding how to position your provenance… their team of professional contributors eschew the simplistic one-size-fits-all global branding approaches of yesterday to describe the nuances of customer-centric segmentation necessary to delight the subcontinent's luxury demanding market."
Rohit Deshpande
Sebastian S. Kresge Professor of Marketing
Harvard Business School

"With a surging economy and such evolving mindsets, India has never been more ready for luxury than it is now. But with it comes challenges and their answers in unique strategies. This book addresses these very issues and demystifies the Indian luxury story impressively." –
JJ Valaya
Managing Director
Valaya Luxury Holdings P. Limited

"Fascinating reading. Well-researched... It is full of unique insight and extensive source material for anyone interested in truly understanding contemporary India, its high-end consumers and their relation to luxury."
Claus Lindorff, Founder & Managing Director, BETC Luxe, Euro RSCG Worldwide

"A well grounded and fascinating journey into the key challenges posed by the Indian luxury market, from consumer segmentation to retailing and communication."
Stefania Saviolo
Professor of Fashion & Luxury Management
Bocconi University, Milan, Italy



Book Description

Luxury marketing strategies on how to succeed in India

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Product details

  • Hardcover: 232 pages
  • Publisher: Palgrave Macmillan; 2012 edition (29 August 2012)
  • Language: English
  • ISBN-10: 0230336728
  • ISBN-13: 978-0230336728
  • Product Dimensions: 14.5 x 2 x 22.5 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,71,978 in Books (See Top 100 in Books)
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