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The Long Tail: Why the Future of Business is Selling Less of More Hardcover – Import, 11 Jul 2006

3.6 out of 5 stars 2 customer reviews

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Description for The Long Tail: Why the Future of Business is Selling Less of More

From Booklist

Citing statistical curves called "long-tailed distributions" because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that "the story of the long tail is really about the economics of abundance--what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone." Mary Whaley
Copyright © American Library Association. All rights reserved


"Anderson’s insights with the Long Tail continue to influence Google’s strategic thinking in a profound way." -- Eric Schmidt, CEO, Google

"I can’t begin to tell you how thrilled I was by The Long Tail." -- Howard Look, VP, TiVo

"If you haven’t already read The Long Tail, you’d better -- it’s the new Tipping Point." -- Andy Lark, VP, Sun Microsystems

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Product details

  • Hardcover: 256 pages
  • Publisher: Hyperion (11 July 2006)
  • Language: English
  • ISBN-10: 1401302378
  • ISBN-13: 978-1401302375
  • Product Dimensions: 15.6 x 23.5 cm
  • Average Customer Review: 3.6 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #5,48,195 in Books (See Top 100 in Books)
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