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Little Red Book Of Selling: 12.5 Principles Of Sales Greatness Hardcover – 2004
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Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the momentand the rest of their lives. Annotation The MP3 V-Book, ISBN 9780743573764, contains the following: 1) An MP3 CD of the audiobook. This is to play on either an MP3 CD player or on your laptap/desktop or to rip to an ipod or other mp3 player. 2) A DVD of the video presentation of the book. 3) A CD-Rom that contains digital video files to be played on a laptop/desktop or ripped to an ipod or other mp3 player with video capability. The idea is that the sales person can listen or watch any time, any where. Editorial Reviews Strategies and Answers From a Lifetime of Selling Jeffrey Gitomer, the sales guru and author of the bestselling The Sales Bible , has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor. Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism. Why Red? Gitomer explains that The Little Red Book of Selling has so much red ink in it and on it for a number of reasons. These include: Red is the color of passion. Passion is the fulcrum point of selling. No passion, no sales. Red is the color of love. If you don't love what you sell, go sell something else. Red is the brightest color.
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