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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Hardcover – Import, 22 Mar 2013
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Description for The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures,
From the Inside Flap
You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X–ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill–fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks, and hacks from successful lean entrepreneurs Leverage the Innovation Spectrum to disrupt existing markets and create new ones Drive strategies for efficient market testing with Minimal Viable Products Engage customers with Viability Testing and radically reduce the time and budget for product development Rapidly create cross–functional innovation teams that devour roadblocks and set new benchmarks Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them Leverage instructive tools, skill–building exercises, and worksheets along with bonus online videos
From the Back Cover
The Lean Entrepreneur shows you how to become a visionary "A sprawling overview of some of the biggest ideas in the start–up world." —SETH GODIN, Author The Icarus Deception "The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone′s favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must–read book for your startup journey." —Brad Feld, Managing Director, Foundry Group; co–founder, TechStars; and creator of the Startup Revolution series of books "If you′re an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur . It will make your journey into the unknown much, much smoother." —Julien Smith, New York Times bestselling co–author of Trust Agents "This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of: lean entrepreneurship—empowered individuals who bring the world kicking and screaming into the future. I can′t wait." —Paul Kedrosky " The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today′s economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity." —Scott Case, CEO, Startup America PartnershipSee all Description for The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures,
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Most helpful customer reviews on Amazon.com
The paradox of the lean startup movement is that it's customer-driven in its ideology, but tech-driven in practice. In fact, the "customer discovery" ideology is a geek antidote (developed by geeks for geeks). In their discussion of entrepreneurial vision, Cooper and Vlaskovits provide a broader perspective through a sort of taxonomy of visions which shows,in my opinion--I'm about to commit the ultimate heresy--that the importance of the customer varies depending on the nature of the entrepreneur's vision. Gasp!
The rest of the book is all about the customer which is certainly what I need to hear.
The chapter on customer segmentation is thought-provoking and their plain manner of speaking on the subject is effective. Highlights here are abuse of demographics, effectiveness of personas, and the concept of anti-segments--people who are like your customer, but aren't! What a useful thought!
The chapter on experimentation is solid. Good coverage of experiment types and interesting points. For example, they present a case study where a landing page with an excruciatingly long survey effectively weeds out non-customers.
Great illustrations by Fake Grimlock.
My only criticism: the first chapter on the startup revolution is too buzzword-compliant and hyperbolic. I've heard it all before. And I don't like these rectangular book layouts that require you to reserve two passenger seats on a plane so you can open the book up without knocking the passenger into the aisle.
If you read Eric's book and your head is spinning a bit because you may not be a Silicon Valley person, Brant's book will make the concepts much easier to understand.
So, to read this book you will need to change your background to white or sepia!