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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Hardcover – Import, 22 Mar 2013


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Description for The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures,

From the Inside Flap

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X–ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill–fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks, and hacks from successful lean entrepreneurs Leverage the Innovation Spectrum to disrupt existing markets and create new ones Drive strategies for efficient market testing with Minimal Viable Products Engage customers with Viability Testing and radically reduce the time and budget for product development Rapidly create cross–functional innovation teams that devour roadblocks and set new benchmarks Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them Leverage instructive tools, skill–building exercises, and worksheets along with bonus online videos

From the Back Cover

The Lean Entrepreneur shows you how to become a visionary "A sprawling overview of some of the biggest ideas in the start–up world." —SETH GODIN, Author The Icarus Deception "The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone′s favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must–read book for your startup journey." —Brad Feld, Managing Director, Foundry Group; co–founder, TechStars; and creator of the Startup Revolution series of books "If you′re an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur . It will make your journey into the unknown much, much smoother." —Julien Smith, New York Times bestselling co–author of Trust Agents "This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of: lean entrepreneurship—empowered individuals who bring the world kicking and screaming into the future. I can′t wait." —Paul Kedrosky " The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today′s economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity." —Scott Case, CEO, Startup America Partnership

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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; Original edition (22 March 2013)
  • Language: English
  • ISBN-10: 111829534X
  • ISBN-13: 978-1118295342
  • Product Dimensions: 19.6 x 2.1 x 24.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,93,398 in Books (See Top 100 in Books)
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5.0 out of 5 starsSolid Contribution to the Lean Startup Conversation
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