- Paperback: 272 pages
- Publisher: Penguin UK (2 March 2010)
- Language: English
- ISBN-10: 0141033088
- ISBN-13: 978-0141033082
- Product Dimensions: 13.3 x 1.9 x 19.7 cm
- Average Customer Review: 32 customer reviews
- Amazon Bestsellers Rank: #29,012 in Books (See Top 100 in Books)
Lateral Thinking Paperback – 2 Mar 2010
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If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson)
About the Author
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
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