- Item Weight: 998 g
- Item part number: OMG_WHEY_ALPHA_1000gm
- ASIN: B06XY7NDN6
- Date first available at Amazon.in: 30 March 2017
- Average Customer Review: 9 customer reviews
- Amazon Bestsellers Rank: #46,757 in Health & Personal Care (See Top 100 in Health & Personal Care)
Omg Labs 100% Organic Grass Fed Whey Alpha 85% Protein - 1 Kg (Unsweetened Hydrolysed Whey)
Pay on Delivery (Cash/Card) eligible
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Pay on Delivery (Cash/Card) payment method includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.
We don't know when or if this item will be back in stock.
- Package Material: Aluminum; Target Audience: Male
- Item Form: Powder; Item Colour: White
- Direction to Use: 2-4 Tablespoons to 250 ml water, milk or any soluble liquid
- Package Contents: One 1 kg Whey Alpha - Unflavoured
- Storage Instructions: Store in a cool and dry place and avoid direct contact from sunlight; Service Life of the Product: 12 Months
|This item is Returnable|
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Whey Alpha is our flagship protein. It is cross-flow filtered, hydrolysed Whey giving an average of 27g of protein per scoop. It is highly bioavailable. It is sourced from completely grass-fed Whey and it is a game changer in absorption ratios. It scores nearly 1 in its PDCAAS score and rated highly by QUAD, Strength System, Les Mills, Bodybuildingdotcom among other fitness communities. Officially Certified Organic. Officially Certified Halal. Officially Certified Labdoor (Tested for Sport). Officially Certified Anti-Doping. Unofficially Certified Awesome.
What is OMG?!
OMG is ORGANIC MEDICAL GROUP (OMG) LABS or Oh My God! LABS since we blow people's mind all the time with our approach toward the most basic human necessity, food. OMG LABS is reinventing how you look at food. At present, we create high protein foods and complete meal replacements. They are all long lasting and are free of any chemicals. What is Food? Any substance consumed to provide nutritional support. OMG LABS provides you that without the annoyance of cooking. Our product range is more tested than a nuclear weapon and more awarded than Schindler's List. We have been in stealth mode for the last two years working only with sports teams and elite performance athletes. We have been testing, improving and innovating and streamlining our product range. We don't make a stack of products. We make 5 products and will keep making these 5 better as they attack the core of your nutritional need. Three different types of Proteins, A Pre-workout Creatine (Creaplus) and A High Protein Completely Natural Meal (Meal of Champions). Now, we are ready to make you, your lover and their lover superhuman with our product range. We are the only STARTUP INDIA TM recognised fitness company. OUR PROMISE: OMG will help you hack nutrition or hack your life in order to become better.
Innovative Agriculture marries Groundbreaking Biotech
No Chemicals. More bioavailability. More protein per gram. Pay for the protein in your jar, not for the athlete's face on the label. Not a supplement. The PROTEIN. We are nature's goodness concentrated, as there are no GMOs, preservatives, additives or flavouring. Our protein goes through more verification than most food available in a supermarket.
Stronger, Leaner, Fitter, Healthier. Building a Superhuman community
The world is severely undernourished in terms of protein and malnourished in terms of a general balanced diet. We are creating more awareness about proteins and the need to shift to organic materials for their food and supplements. We are creating a community of conscious, healthier, greener people. Additionally, we are working on "Intelligent Nutrition" TM, which is nutrition which will have impact when the body needs it, i.e sustained release protein and targeted protein to certain body areas, through using naturally occurring bioavailability enhancers.
Nature Concentrated (into a super-powder)
1) Natural proteins: Institutional vegetarianism and unhygienic poultry farming makes getting the right amount of protein very hard in India. Lean meats are the highest consumed form of protein in the west and they are responsible for 51% of the greenhouse gases. You can be less detrimental to the environment by eating our proteins which are all filtered from the best certified farming practices. 2) Protein Supplements: not organic, filled with chemicals and less bio-available protein. 3) Other organic supplements: around 300x more expensive than the most expensive OMG product.
Why waste our proteins in making just protein shakes. We are a super flexible protein which can be heated and cooled without losing too much biological value. We can go into the boring science or we can just tell you that we denature much slower and you can add it to anything to make your daily dishes just a bit more healthier. So, Protein Dosas anyone?
We give back just like every company should but not from our profit, but from our revenue. It is not a CSR programme. It is the lifeblood of the company. As a company, coded into our DNA (Our Memorandum of Articles and Articles of Association), we give 7% of our revenue each year back to farmers who farm the sustainable way. So that you can be happy about your purchase and about where your money is going. After all, "in a free enterprise, the community is not just a stakeholder in the business but is, in fact, the very purpose of its existence." - Jamsetji Tata.
About the Startup
Kasi Saravanan Chettiar
Founder. Entrepreneur by day, Biohacker by night. Starting with sleep, food and productivity. Always looking to optimise, improve and develop into method.
Describe your products in three words.
Cookable. High-absorption. Chemical-free
How did you come up with the idea for this product?
We are on a constant quest for self-development. We want better health, better minds and better lives. In this regard, I have been working on improving mealtimes, naptimes and productivity since I was old enough to read Superman comics. My personal experiments concentrated on how to make food work for us as much as we work for food. I came to India to visit my grandparents who were struggling with health. A healthy protein diet can mitigate a lot of health problems. However, a balanced protein diet is improbable in India with the high vegetarianism and the adulteration of all animal protein sources. We get antibiotic chicken, chemically fertilized soybeans and genetically modified millets. So I dived into better farming for better protein. Thus, the story of OMG began.
What makes your product special?
Unlike regular whey protein, organic certified whey protein is sourced from cows that were not treated with antibiotics, rBGH (recombinant bovine growth hormone), or other synthetic veterinary drugs. The Indocert and SCOPE certification also requires that cows be given access to pasture throughout the entire growing season, be treated humanely, and allowed to express natural behaviours. Only Organic certified, non-GMO feed could be used to supplement their diet. Organic Dairy Farmers must also practice good land management by implementing soil conservation measures that preserve soil fertility. Unlike regular soy protein, non-GMO fermented soy protein is sourced from well good soybeans. The soy has no pesticides, fertilisers or any other chemicals or recombinant DNA technologies. The soy is just good, old soy that our ancestors have been savouring for centuries. Apart from organic, our protein can be heated, has no flavour and 100% bioavailable. India has so many biotechnologies and pharmaceutical companies but none with a heart. We are an organic farming company at heart, but a biotechnology and nutrition company at brain. This hybrid thinking helps us build out edible products which will improve your well-being and hopefully revolutionise your health through better, more engaging and more efficient OMG! food.
What has been the best part of your experience?
I was an overpaid management consultant in a previous life. I work for the good guys now. Good farmers trying to make good products with no compromise and complete honesty. Now, I have a great team of food scientists trying to make useful, efficient nutrition out of the great materials we harvest. Good food is always 80% nature and 20% technique. So our team of foodies/athletes/scientists bring in the 20% to create insanely bioavailable natural proteins and meal replacements. The best part of this is I get to go to work day in, day out knowing that I get fresh nutrition to people’s tables every day. We are the only farm-fresh proteins and meal replacements in the market. So you ask what has been the best part of our experience? The fact that we wake up every day and bring 'Super-fresh' nutrition to a worldwide network of family and friends. We believe in a stronger, fitter, leaner and healthier community of OMG. Become an OMG Super-Baba Today.
Top customer reviews
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1. Very much stomach friendly. This from somebody who has trouble digesting regular packet milk (A1) and had issues digesting whey from imported brands of repute.
2. They claim milk is sourced from desi cows. Organic. Grass-fed.
2. No after-taste; or better, tasteless. So can be mixed with pretty much anything.
For the cons, I have nothing to say about the product except that when they claim mixability is not an issue (this is true with cold liquids), I've once mixed it with hot milk to find it curdle up. No idea why that happened.
1. The resealable pack, well, does not reseal easily. So better to transfer to an air-tight container after opening. Probably use good quality containers or better packs?
2. There is no measuring scoop included.
3. Their website is a crap.
4. Their shipping is crappier with no tracking numbers (when we order directly from them and not Amazon).
However, these are logistic issues and nothing that relates to the product quality. Overall, happy to see such a good quality stuff coming from the Indian market, which is otherwise flooded with counterfeit and adulterated products.