L’Oreal have brought this range within 2-3 months of its US release and priced it very competitively. This lipstick is a thin, watery , ultra-light formula which doesnt cake-up or feel heavy. Despite its watery thin formula which is unlike any other liquid lipstick (drugstore), it is non-streaky and gives full opacity. Takes some time to dry down to a soft matte finish. My review is specifically for the two shades - I Choose & I Play and my review as I believe some of the other shades leave a stain and are much longer lasting. For this interested, these are “Made in China” like most L’oreal Products available in India.
Pros:
1. Non-sticky. Feels feather light on the lips.
2. Watery thin but gives full opacity
3. Lightweight and doesnt feel heavy on the lips or cakey
4. Doesnt emphasize fine lines
5. Can be worn as a blotted finish, esp. I Play which is beautiful. I put a dot on my lips and blot it all over with my fingers as an alternative to a full on look .
6. Good price point
7. Easy to remove
Cons:
1. Takes almost 1-2 mins to dry down
2. Not transfer proof
3. Despite its claims, not very long lasting - I Choose lasted barely 4-5 hrs without eating and I Play lasted 5-6 hrs.
4. Lips felt somewhat drying after some time but this may work during the hot sultry days.
Picture: L - I Choose (Pinkish neutral ) and R - I Play ( beautiful reddish chocolate shade which brightens up the face)
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Customer Questions & Answers
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| Customer Rating | (963) | (1582) | (6245) | (1178) | (576) | (2297) |
| Price | ₹ 552.00 | ₹ 227.00 | ₹ 420.00 | ₹ 525.00 | ₹ 449.00 | ₹ 220.00 |
| Shipping | FREE Delivery. Details | FREE Delivery on orders over ₹ 499.00 . Details | FREE Delivery on orders over ₹ 499.00 . Details | FREE Delivery. Details | FREE Delivery on orders over ₹ 499.00 . Details | FREE Delivery on orders over ₹ 499.00 . Details |
| Sold By | Cloudtail India | Cloudtail India | Cloudtail India | Cloudtail India | Cloudtail India | Cloudtail India |
| Item Weight | 33 grammes | 19.5 grammes | 35.5 grammes | 24.3 grammes | 10 grammes | 6 grammes |
Customer reviews
Review this product
Top reviews from India
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Reviewed in India on 18 March 2019
Pros:
1. Non-sticky. Feels feather light on the lips.
2. Watery thin but gives full opacity
3. Lightweight and doesnt feel heavy on the lips or cakey
4. Doesnt emphasize fine lines
5. Can be worn as a blotted finish, esp. I Play which is beautiful. I put a dot on my lips and blot it all over with my fingers as an alternative to a full on look .
6. Good price point
7. Easy to remove
Cons:
1. Takes almost 1-2 mins to dry down
2. Not transfer proof
3. Despite its claims, not very long lasting - I Choose lasted barely 4-5 hrs without eating and I Play lasted 5-6 hrs.
4. Lips felt somewhat drying after some time but this may work during the hot sultry days.
Picture: L - I Choose (Pinkish neutral ) and R - I Play ( beautiful reddish chocolate shade which brightens up the face)
Color: I PlayVerified Purchase
Non-sticky, Ultra-light liquid lipstick formula
By GM on 18 March 2019
L’Oreal have brought this range within 2-3 months of its US release and priced it very competitively. This lipstick is a thin, watery , ultra-light formula which doesnt cake-up or feel heavy. Despite its watery thin formula which is unlike any other liquid lipstick (drugstore), it is non-streaky and gives full opacity. Takes some time to dry down to a soft matte finish. My review is specifically for the two shades - I Choose & I Play and my review as I believe some of the other shades leave a stain and are much longer lasting. For this interested, these are “Made in China” like most L’oreal Products available in India.By GM on 18 March 2019
Pros:
1. Non-sticky. Feels feather light on the lips.
2. Watery thin but gives full opacity
3. Lightweight and doesnt feel heavy on the lips or cakey
4. Doesnt emphasize fine lines
5. Can be worn as a blotted finish, esp. I Play which is beautiful. I put a dot on my lips and blot it all over with my fingers as an alternative to a full on look .
6. Good price point
7. Easy to remove
Cons:
1. Takes almost 1-2 mins to dry down
2. Not transfer proof
3. Despite its claims, not very long lasting - I Choose lasted barely 4-5 hrs without eating and I Play lasted 5-6 hrs.
4. Lips felt somewhat drying after some time but this may work during the hot sultry days.
Picture: L - I Choose (Pinkish neutral ) and R - I Play ( beautiful reddish chocolate shade which brightens up the face)
Images in this review
Reviewed in India on 20 March 2019
Pros:
ultra-light formula, non-cakey . Applicator is A+ - gives precise application.
Takes a couple of minutes to dry down to a matte finish. Although a watery formula, gives full opacity. The swatch looks streaky but when applied on the lips, its fully opaque.
Fades off gradually without turning flaky. Easily removeable.
Attractive price-point - for a L’Oreal lipstick.
Cons - Not transfer-proof, lasts for about 4-5 hrs without eating.
After some time, lips feel somewhat dry, but this may be great in summer
Color: I ExploreVerified Purchase
Beautiful MLBB shade
By GM on 20 March 2019
I’ve already reviewed this lipstick earlier (I Play and I Choose). This shade is my favourite hence the 5*. It’s a daily wear shade.By GM on 20 March 2019
Pros:
ultra-light formula, non-cakey . Applicator is A+ - gives precise application.
Takes a couple of minutes to dry down to a matte finish. Although a watery formula, gives full opacity. The swatch looks streaky but when applied on the lips, its fully opaque.
Fades off gradually without turning flaky. Easily removeable.
Attractive price-point - for a L’Oreal lipstick.
Cons - Not transfer-proof, lasts for about 4-5 hrs without eating.
After some time, lips feel somewhat dry, but this may be great in summer
Images in this review
Reviewed in India on 26 July 2019
I bought 2shades :
*I am worth it
*I explore
About the lipstickkkkk🥰..... Both the colours are just amazing💕😍. Light weight. Good smell 😋. It gives creamy matty look👄. Very comfortable on lips. 😘. Nice pigmentation.
I'm double triple Satisfied with the product 😍😍😍😍👍👍👍
Thanku amazon.. 🙏🙏🙏
Color: I ExploreVerified Purchase
Just wow😍😍😍😍..
By Jufi Singh on 26 July 2019
This is my 1st review.. 😜😜...By Jufi Singh on 26 July 2019
I bought 2shades :
*I am worth it
*I explore
About the lipstickkkkk🥰..... Both the colours are just amazing💕😍. Light weight. Good smell 😋. It gives creamy matty look👄. Very comfortable on lips. 😘. Nice pigmentation.
I'm double triple Satisfied with the product 😍😍😍😍👍👍👍
Thanku amazon.. 🙏🙏🙏
Images in this review
Reviewed in India on 30 May 2020
Color: I LeadVerified Purchase
Reviewed in India on 9 November 2020
Color: I VibrateVerified Purchase
Got the broken wand/applicator
By Pankaj Kumar on 9 November 2020
I got the product today itself, I was sure it'll be nice as I already used some of the other variant loreal lipstick from star collection, however, despite my expectation it turned out the total worthless product. I bought I vibrate shade which looks orange (in fact neon orange) but it turns into reddish-orange after application and very sheer. I got the broken wand/applicator so I had to dispose of it in the dustbin cuz I was not able to apply it without (however I tried to apply it on my hand with a cotton piece then I came to know the product sheerness and the colour payoff). Full marks for Amazon's delivery services.
By Pankaj Kumar on 9 November 2020
Images in this review
Reviewed in India on 4 October 2019
Which can't be returned.
Color: I RuleVerified Purchase
Fully dried up
By Amazon Customer on 4 October 2019
Received Fully dried up product.By Amazon Customer on 4 October 2019
Which can't be returned.
Images in this review
Reviewed in India on 30 July 2019
Color: I RepresentVerified Purchase
Top reviews from other countries
ヨミリ
お勧めです！
Reviewed in Japan on 20 February 2020Color: I ExploreVerified Purchase
お勧めです！
Reviewed in Japan on 20 February 2020
色、思っている以上綺麗で大変満足しています。
Reviewed in Japan on 20 February 2020
Images in this review
香奈子
合わなかった
Reviewed in Japan on 1 May 2019Color: I RuleVerified Purchase
Amazon カスタマー
色がとても可愛いが、どちらかというと落ちやすい
Reviewed in Japan on 26 January 2020Color: I AmazeVerified Purchase
hello
116 色は良い
Reviewed in Japan on 9 February 2020Color: I ExploreVerified Purchase
aaa
発色抜群のマットリップ
Reviewed in Japan on 16 January 2020Color: I AmazeVerified Purchase