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Kotler on Marketing: How to Create, Win, and Dominate Markets Paperback – 19 Apr 2014

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About the Author

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.

He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.

Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.

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Product details

  • Paperback: 272 pages
  • Publisher: Free Press; Reprint edition (19 April 2014)
  • Language: English
  • ISBN-10: 1476787905
  • ISBN-13: 978-1476787909
  • Product Dimensions: 15.5 x 2.3 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #5,51,698 in Books (See Top 100 in Books)
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6 June 2017
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Amazon.com: 4.0 out of 5 stars 50 reviews
3.0 out of 5 starsClassic 20th century concepts. Very little 21st century marketing. Quick read for beginners but nothing new in here.
on 9 July 2015 - Published on Amazon.com
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4.0 out of 5 starsGreat book on marketing management
on 2 May 2017 - Published on Amazon.com
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10 people found this helpful.
5.0 out of 5 starsMacro World of Marketing--Truly "How To"
on 31 January 2002 - Published on Amazon.com
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on 24 April 2017 - Published on Amazon.com
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8 people found this helpful.
4.0 out of 5 starsBreadth mroe than depth
on 12 July 1999 - Published on Amazon.com
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