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KingIcahn: The Biography of a Renegade Capitalist Paperback – 14 May 2014
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About the Author
Mark Stevens is a best-selling author, CEO of MSCO, a results-driven management and marketing firm and a popular media commentator on a host of business matters including marketing, branding, management and sales. He is known for delivering business insights with blunt truths and unconventional wisdom. Stevens' firm, MSCO, represents a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY Group, Environmental Systems Products, Virgin Air, and many others. Through integrated marketing campaigns, MSCO focuses on achieving real results for its clients, instead of awards that serve egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and in management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients. Stevens is an in-demand speaker at organizations from Wharton, Nike, and Oracle. A frequent guest commentator, he lends his insights and opinions on a wide variety of marketing/branding topics on Fox Business Network, Associated Press, CNN International and Bloomberg TV to CNBC, MSNBC, NPR and Bloomberg Radio on the annual subject of Super Bowl Advertising to Before You Tie the Knot: Tips on Creating a Successful Business Partnership (Wall Street Journal), Why Successful Business People Don't Sleep (The New York Times) and Be A Better Boss (Forbes.com). Steven's wildly successful blog, "Unconventional Thinking" is ranked among the "Top 10 Marketing Blogs in the World" by blogged.com. Stevens shook the marketing establishment with his Business Week bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of management with Your Management Sucks (Random House/Crown Business, 2006). His most recent book, Your Company Sucks focuses on the Four Reasons ALL Companies Fail. Stevens is the author of 25 business books including these bestsellers: The Big Eight; Your Marketing Sucks; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"). Books by Mark Stevens have been published in the USA, UK, Ireland, Australia, New Zealand, South Africa, China, Germany, Spain, Japan, Russia, and Brazil.
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The value for the investors is his search and selection methodology. The activist investors like Icahn target specific set of companies...usually cash rich, strong balance sheet, good assets but sub par earning power, cheap valuations, poor recent performance and sleepy management. these are classic deep value stocks. in developed countries it helps to buy such stocks. either activists or other companies may target such businesses to help relieve current management of their misery of managing the firm. Even otherwise the research suggests that such stocks earn superior returns over next 5 years. I would suggest an excellent supplementary book called deep value by Tobias Carlise to understand more about this investing strategy. That book also mentions about Carl Icahn and his selection criteria for targets.
The one big drawback of this book is it covers only first 20 years of Icahn. He spent another 20 years investing and amassing great wealth. Per Carlise (Deep value) investors earned 39% CAGR in his fund. He is still active as of 2015. So events and history from 1993 to 2015 are missing and that may be equally interesting. Buy the book with this caveat.
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