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Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century Hardcover – 1 Jun 2012

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Navi Radjou (Author)
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Navi Radjou (Author),
Jaideep Prabhu (Author)
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Jaideep Prabhu (Author),
Simone Ahuja (Author)
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Simone Ahuja (Author)
4.2 out of 5 stars 63 customer reviews
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  • 8 Steps To Innovation : Going From Jugaad To Excellence
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Product description

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

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Product details

  • Hardcover: 336 pages
  • Publisher: RHI (1 June 2012)
  • Language: English
  • ISBN-10: 9788184002058
  • ISBN-13: 978-8184002058
  • ASIN: 818400205X
  • Product Dimensions: 22.3 x 3.1 x 15.6 cm
  • Average Customer Review: 4.2 out of 5 stars 63 customer reviews
  • Amazon Bestsellers Rank: #4,965 in Books (See Top 100 in Books)

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must read read this book idea of jugaad book is a must examples frugal business companies authors indian innovations management approach challenge inspiring mindset thinking entrepreneurs innovators leaders
masayoshi Tamura
4.0 out of 5 starsA strength of India
10 May 2014
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B Majumdar
5.0 out of 5 starsJugaad- A new Management Paradigm?
7 June 2014
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Gunjan Gupta
5.0 out of 5 starsMust Read
10 January 2014
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Srikanth Balasubramanya
5.0 out of 5 starsAwsome :-)
15 May 2014
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abhinav
4.0 out of 5 starsMust read book for Indians...
8 September 2017
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Vinita Nayar
5.0 out of 5 starsInteresting and Informative
6 April 2016
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Inawish
5.0 out of 5 starsFive Stars
6 May 2018
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Kalpesh
3.0 out of 5 starsGood book but a little too wordy
9 March 2015
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