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My Journey with Vada Pav Hardcover – 25 November 2016
by
Venkatesh Srinivas Iyer
(Author)
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How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute?What transformed an on-the-run bite from a snack on a handcart into an award-winning brand?What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav?‘My Journey with Vadapav’ by Venkatesh S, answers all these questions and more. The book tells the story of a daring and unusual entrepreneurial venture. Inspired by his love for vadapav, one man made it his mission to build, promote, transform and establish a humble street snack into a national brand.The book encapsulates a journey in which you walk with the author through various pathways from the glimmer of a concept to its creation, development and foundation, while sharing his moments of apprehension, enthusiasm, despair, elation, occasional confusion and humour. In due course, admire his determination to succeed, no matter what.This bold and inspiring real-life narration, questions the set norms of the Indian food industry and takes its myriad challenges head-on. It is a tale of teamwork, a whole load of determination and entrepreneurship at its best, with a little bit of luck to complete the mix.‘My Journey with Vadapav’ is exciting, compelling and a great read for enthusiasts who have an idea, a dream or a vision and aspire to make it not just a reality, but a success. It is an inspiration for others too.
- Print length150 pages
- LanguageEnglish
- PublisherTV18 Broadcast Limited (CNBC TV18)
- Publication date25 November 2016
- Dimensions15.24 x 1.27 x 22.86 cm
- ISBN-109789384061586
- ISBN-13978-9384061586
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Product details
- ASIN : 9384061581
- Publisher : TV18 Broadcast Limited (CNBC TV18) (25 November 2016)
- Language : English
- Hardcover : 150 pages
- ISBN-10 : 9789384061586
- ISBN-13 : 978-9384061586
- Item Weight : 404 g
- Dimensions : 15.24 x 1.27 x 22.86 cm
- Best Sellers Rank: #225,594 in Books (See Top 100 in Books)
- #1,675 in True Accounts (Books)
- #2,737 in Food, Drink & Entertaining (Books)
- #108,209 in Literature & Fiction (Books)
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Very inspiring book for all those who are start up bugs..The book encompasses the full journey of the author including his challenges and solutions..Its interesting to read how Goli become a brand..Must for all Management students..I love the book......Vadapav rocks
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Reviewed in India 🇮🇳 on 18 May 2021
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The book comes with a hard cover and is nicely prunted. It comes with a book mark ribbon. I still need to read the book in order to comment on it. But basis a bird's eye view, it looks amazing.
One person found this helpful
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Reviewed in India 🇮🇳 on 8 June 2021
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To my surprise, got the "Indian Polity" book instead of what I have booked.
Reviewed in India 🇮🇳 on 10 July 2020
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Books covered good..Perfect delivery..
Reviewed in India 🇮🇳 on 5 March 2017
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Very inspiring book for all those who are start up bugs..The book encompasses the full journey of the author including his challenges and solutions..Its interesting to read how Goli become a brand..Must for all Management students..I love the book......Vadapav rocks

Very inspiring book for all those who are start up bugs..The book encompasses the full journey of the author including his challenges and solutions..Its interesting to read how Goli become a brand..Must for all Management students..I love the book......Vadapav rocks
Images in this review

Reviewed in India 🇮🇳 on 17 April 2019
Verified Purchase
Loved it . Very detailed and interesting read 👍. Great story from somebody who started from the scratch to million dollar business. Absolutely loved it♥️
Reviewed in India 🇮🇳 on 5 February 2019
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One of the best reads about the growth and struggle of an entrepreneur in the local food industry loosely based on a QSR model.
Reviewed in India 🇮🇳 on 19 October 2018
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Every enterprenuer who wants to start his business must read this book. The way Mr venkatesh iyer describes about his ups and downs in the business is awe inspiring.
3 people found this helpful
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Reviewed in India 🇮🇳 on 22 October 2018
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The manner in which the journey has been captured is wonderful & captivating. A must read for any aspiring entrepreneur.
Top reviews from other countries

Neeta
5.0 out of 5 stars
Inspiring Story of an Amazing Journey
Reviewed in the United States 🇺🇸 on 12 January 2017Verified Purchase
A very inspiring and entertaining memoir of an entrepreneur, venturing into a totally unknown territory. Venkatesh Iyer takes his readers on this amazing journey of metamorphosis of Mumbai street food "Vada Pav" into a brand which can rub shoulders with multi national brands like McDonald's.
Author has made an effort and fully succeeded at not making this book another drab entrepreneurial book, with his sense of humor and using analogies from Bollywood and the game of Cricket.
It is a must read for any entrepreneur, but especially for those who are new or planning to venture into it. It is a great book for anybody who is looking for inspiration to get over the hurdles and curve balls(or should I say Googly?) that life throws at them.
Author has made an effort and fully succeeded at not making this book another drab entrepreneurial book, with his sense of humor and using analogies from Bollywood and the game of Cricket.
It is a must read for any entrepreneur, but especially for those who are new or planning to venture into it. It is a great book for anybody who is looking for inspiration to get over the hurdles and curve balls(or should I say Googly?) that life throws at them.

sanjeev
4.0 out of 5 stars
Four Stars
Reviewed in the United States 🇺🇸 on 2 May 2017Verified Purchase
An well written book, depicting the hurdles of an entrepreneur (start up)