- Paperback: 872 pages
- Publisher: Prentice Hall India Learning Private Limited; 5 edition (2010)
- Language: English
- ISBN-10: 8120342143
- ISBN-13: 978-8120342149
- Product Dimensions: 17.9 x 4 x 23.6 cm
- Average Customer Review: 2 customer reviews
- Amazon Bestsellers Rank: #11,821 in Books (See Top 100 in Books)
International Business: Text and Cases Paperback – 2010
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About the Author
FRANCIS CHERUNILAM (PhD, International Business) is Professor, School of Management Studies, Cochin University of Science and Technology, Cochin, Kerala. He also served at the Indian Institute of Management Kozhikode (IIM-K) as Professor and Chairman, Marketing Area. Professor Cherunilam is a prolific writer and has to his credit over two dozen books and over 150 research papers and articles on areas ranging from Management, Economics, and Demography to Habitat. He contributes a regular feature entitled "Corporate Scene" to Organisational Management, a quarterly journal. A consultant to several public and private sector organisations, Professor Cherunilam is a winner of the Air India Excellence Award for teachers.
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