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Inspired: How To Create Products Customers Love Hardcover – 1 January 2008

4.4 4.4 out of 5 stars 121 ratings

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Product details

  • Publisher ‏ : ‎ SVPG Press (1 January 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 242 pages
  • ISBN-10 ‏ : ‎ 0981690408
  • ISBN-13 ‏ : ‎ 978-0981690407
  • Item Weight ‏ : ‎ 617 g
  • Customer Reviews:
    4.4 4.4 out of 5 stars 121 ratings

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love and co-author of EMPOWERED: Ordinary People, Extraordinary Products.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
121 global ratings

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Top reviews from other countries

A Armer
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 9 December 2017
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Regina
5.0 out of 5 stars Talent and Passion in product management
Reviewed in the United States on 28 February 2010
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Ondrej
5.0 out of 5 stars Very good book
Reviewed in the United Kingdom on 30 December 2013
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Zack Burt
5.0 out of 5 stars a must-read for confused software entrepreneurs
Reviewed in the United States on 10 January 2011
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Rachael
4.0 out of 5 stars Great Guide for New PMs
Reviewed in the United States on 27 June 2011
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