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Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple Paperback – Import, 1 Dec 2012
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?Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs's prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs? life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn?t penetrate the Mac man's psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telli
About the Author
Leander Kahney is the author of two acclaimed books, The Cult of Mac and The Cult of iPod. As a reporter and editor, Kahney has covered Apple for more than a dozen years.
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That said, what cannot be ever denied is the fact that Kahney is a smooth narrator. So while you will not exactly discover anything new, you will definitely be entertained. There is trivia aplenty - this is no dull dry business book - and you will get to know a fair bit about Steve Jobs' idiosyncrasies and general approach to work. Nothing new if you have read Isaacson, but if you have not the patience to go through THAT book and want a quick read on the Apple man's approach to work, this is one of the better options. Easily.
Must for those involved in building innovative businesses and products.
From a casual read perspective might appear to be similar to the earlier tome
Most helpful customer reviews on Amazon.com
This is a book I believe had great value before Isaacson's biography, but currently it's value is more entertaining than accurate in terms of getting into more details of Steve Job's personality. If you are a Job's fan and want to get into a different perspective of Job's I can recommend this book!
Reading this book explains exactly what happened to me along the way. The design, the closed platform and trouble free operation of Apple products as well as the packaging and marketing are all very carefully planned at Apple. Apple is an American icon and truly a unique innovation company.
This is a great book about the company that Steve built and why it will be around and ahead of the competition long after Jobs leaves the company.
2. This book offers some things here and there for those who already know a great deal about Steve. If you are new to all things Steve, then I think this book glosses over many important background details. It walks a strange line... written sort of for those who already follow, and sort of for new comers. This is why I only offered 4 stars. It tries to be all things to all readers, and that doesn't seem to work here.
3. Overall its a very good read, the chapters are succinct and offer some never before revealed tidbits of design decisions, etc.
I recommend this book even though its not quite sure who it is trying to cater to.
The book is nice and well written. Funny where it needs to be. However, it seems that the author is just too in love with Steve. I know the man can inspire a lot of people, but the fact that he was basically licking his boots at some points was kind of annoying (to me at least).
If you decide to filter this out, this is a good read-and-then-sell book.