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Innovation Games: Creating Breakthrough Products Through Collaborative Play by [Hohmann, Luke]

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Innovation Games: Creating Breakthrough Products Through Collaborative Play 1st Edition, Kindle Edition


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Length: 192 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Innovation Through Understandingsm

 

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

 

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success
  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

From the Back Cover

Innovation Through Understandingsm

 

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

 

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success
  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.


Product details

  • Format: Kindle Edition
  • File Size: 2198 KB
  • Print Length: 192 pages
  • Page Numbers Source ISBN: 0321437292
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Addison-Wesley Professional; 1 edition (28 August 2006)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B0054KOKFC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #59,708 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.1 out of 5 stars 28 reviews
Armond Mehrabian
5.0 out of 5 starsA must read for innovation leaders
4 September 2010 - Published on Amazon.com
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2 people found this helpful.
Product Guy
5.0 out of 5 starsEvery product manager should own this book
4 February 2018 - Published on Amazon.com
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One person found this helpful.
Masa K. Maeda
5.0 out of 5 starsA better way to better your business
19 March 2010 - Published on Amazon.com
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GSleeper
1.0 out of 5 starsMissing pages and all the cards.
26 November 2018 - Published on Amazon.com
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Dirk Dabbler
5.0 out of 5 starsEasy to digest book about moving your customers mindset outside the box to obtain more detailed data in regards to their product/service and ways to improve upon them
22 January 2018 - Published on Amazon.com
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