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Influence: Science and Practice: The Comic Paperback – 16 Jul 2012
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First things first . This is not Kindle friendly . You cannot pinch out on a Kindle
Hence I read it on Mac Kindle
I would recommend people first read the original book by Cialdini - Influence: Science and Practice as that talks about 6 incredibly powerful principles of influence. 1 ) Liking 2 ) Commitment & Consistency 3 ) Scarcity 4 ) Authority 5 ) Reciprocation & 6 ) Social Proof in such amazing details that you really soak it all up
Post that I recommend people read this as it is
- a good repetition. Very important to move information from your short term memory to your long term memory
- fun :)
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Once readers learn about these 6 categories--what Cialdini's calls the "weapons of influence "--they'll start to see those methods in everyday life. Advertising, marketing, day to day interactions. And as the author points out, not every usage of these principles are bad. But without being aware of our natural tendency to take mental shortcuts (for the very legitimate reason of preserving our limited decision-making abilities), we can fall prey to those people with fewer scruples who use our psychological blind spots to our detriment.
If you're at all curious about how to better guard against unwelcome outside influences, you'll learn something from Robert Cialdini's work!
All those important things written, it's a book with decent content. But it's not worth US$7 for inadequate, barely readable content.