Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

Excellent book on persuasive techniques

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Rabbit king

6 July 2017

Format: Kindle EditionVerified Purchase

Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.

5 people found this helpful

This is one of the best recommended books for young Leaders and Managers

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Manish Kumar

15 April 2017

Format: PaperbackVerified Purchase

This is one of the best recommended books for young Leaders and Managers. However, I was not happy by the print and the condition of the book ordered. The book feels like a pirated version of the book or a very cheap mass market paperback.

6 people found this helpful

Despicable Print Quality. Great book. Don't bother buying here!

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Yash E

11 July 2018

Format: PaperbackVerified Purchase

The book is obviously a milestone and I started reading it in my Kindle. I wanted to have it in my collection and ordered the physical copy. Thanks to Amazon's service, I got the book very next day. To my surprise, the book is third rate cheap print you'd find on road sides and bus stations! It's not worth the price and shouldn't be spent more than Rs.100 for such a copy.

TL;DR
Awesome content. Horrible Copy. Great Service by Amazon. Returned!

One person found this helpful

Well researched information presented in very Simple language

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Nethaji

15 January 2014

Format: PaperbackVerified Purchase

It has a good set of information presented in an easily understandable format. It serves two purpose, firstly it creates an awareness to the readers on how they were taken for a ride in the past, which was not clear to them earlier and teaches them to conscious in the future. Secondly how one can use the techniques to Influence other people effectively. I sincerely wish this book is used only by integrous people and NOT con-men.

8 people found this helpful

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18 January 2015

Format: PaperbackVerified Purchase

a very wonderful book . everyone must once to read this book . aster reading you will all know about the business and marketing tactics through which all of us pass all the day .
incuded real examples in every paragph which makes it very easy to understand
must have book

3 people found this helpful

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6 August 2018

Format: PaperbackVerified Purchase

Really recommended in order to understand how we are getting influenced every day in today's world with people selling everything around us. Also helps to know the secrets on how one can influence people genuinely.

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Am sure it will help me make better decisions in business as well as investing

25 March 2018

Format: Kindle EditionVerified Purchase

I am more oriented towards reading business, economics, investing and other similar subjects. Frankly, I never considered psycology as an important topic to enhance my knowledge.
This book made me realize how wrong I was. It made me recognize my own irrational decisions made due to the influence of social science. Am sure it will help me make better decisions in business as well as investing. A must read!

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Most recent customer reviews

Book has funny examples and some really interesting things to learn.

Personally, liked it

Published 8 days ago

Great book for Networkers

Awesome book

Published 24 days ago

MD.Zahed Hussain

Five Stars

awsome book for comminication

Published 1 month ago

Ravi Sagar

Suitable for the current advertising mkt, influencive world.

Nice trick shown in the book along with the method to save overself from them.

Published 1 month ago

Dr N D Das

NICE BOOK

I Purchased it from amazon. A nice book , beautifully described how to sell more with good intentions.

Published 2 months ago

Avishek Kumar

Content is good. Language is tough to understand at first reading.

It is good but the way the language is written is though to get the summary out of it in one reading. Wish it was written in bit simpler way.

Published 3 months ago

Time delivery but Bad paper quality. Please look into this. Otherwise a good read.

Four Stars

Published 3 months ago