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Digital List Price:    673.58
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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]
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Influence: The Psychology of Persuasion (Collins Business Essentials) Revised , Kindle Edition

4.4 out of 5 stars 124 customer reviews
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Length: 281 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Amazon.com Review

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Review

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
See all Product description

Product details

  • Format: Kindle Edition
  • File Size: 1014 KB
  • Print Length: 281 pages
  • Publisher: HarperCollins e-books; Revised edition (28 May 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • ASIN: B002BD2UUC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars 124 customer reviews
  • Amazon Bestsellers Rank: #435 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Top Customer Reviews

3.0 out of 5 starsThis is one of the best recommended books for young Leaders and Managers
By Manish Kumar on 15 April 2017
Format: Paperback Verified Purchase
This is one of the best recommended books for young Leaders and Managers. However, I was not happy by the print and the condition of the book ordered. The book feels like a pirated version of the book or a very cheap mass market paperback.
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4.0 out of 5 starsA must read.
By nshekhar on 20 April 2017
Format: Paperback Verified Purchase
A must read for those who would like to understand human behaviour
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5.0 out of 5 starsEye opener
By Rajdeep Nath on 11 September 2016
Format: Paperback Verified Purchase
Amazing book about how to get people more willing to do what you want
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5.0 out of 5 starsA must read
By Amazon Customer on 29 May 2017
Format: Paperback Verified Purchase
An extraordinary book suitable for every level of reader. After coming across the name of this book in several book recommendations - for sales, understanding customer behaviour, dynamic economics etc etc. This book is a must read for every human on earth.
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4.0 out of 5 starsFour Stars
By subhash shekhar on 29 January 2017
Format: Paperback Verified Purchase
Everything is grt bt these guys should have given the bookmarks
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4.0 out of 5 starsA very good read to understand the different way how people can ...
By Vivek on 5 June 2017
Format: Kindle Edition Verified Purchase
A very good read to understand the different way how people can be convinced or how people are convinced to follow particular pattern.
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5.0 out of 5 starsA Must Read to Marketing
By Promod Gupta on 13 March 2017
Format: Paperback Verified Purchase
Excellent Book
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5.0 out of 5 starsFive Stars
By Hemant Bhoi on 26 April 2016
Format: Paperback Verified Purchase
Awesome Book ... With great examples
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