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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]

Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

4.3 out of 5 stars 173 customer reviews
Customers reported quality issues in this ebook. This eBook has: Typos, Missing Content.
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Length: 334 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Product description

Amazon.com Review

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Review

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

Product details

  • Format: Kindle Edition
  • File Size: 741 KB
  • Print Length: 334 pages
  • Publisher: HarperCollins e-books; Revised edition (28 May 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • ASIN: B002BD2UUC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.3 out of 5 stars 173 customer reviews
  • Amazon Bestsellers Rank: #1,310 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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