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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]

Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

by Robert B. Cialdini PhD (Author)

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Length: 334 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled	Language: English

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Product description

Amazon.com Review

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Review

Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. -- Contemporary Psychology

The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

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Product details

Format: Kindle Edition
File Size: 741 KB
Print Length: 334 pages
Publisher: HarperCollins e-books; Revised edition (28 May 2009)
Sold by: Amazon Asia-Pacific Holdings Private Limited
Language: English
ISBN-10: 006124189X
ISBN-13: 978-0061241895
ASIN: B002BD2UUC
Text-to-Speech: Enabled

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Word Wise: Enabled
Enhanced Typesetting: Enabled

Average Customer Review: 179 customer reviews
Amazon Bestsellers Rank: #894 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #1 in Kindle Store > Kindle eBooks > Textbooks > Business & Finance > Marketing
- #7 in Kindle Store > Kindle eBooks > Textbooks > Social Sciences > Psychology
- #82 in Kindle Store > Kindle eBooks > Business & Economics > Business, Strategy & Management

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Nitin Sachdeva

Poor paper quality

23 January 2018

Format: PaperbackVerified Purchase

Book content - excellent
Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs.
Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above.
Book not worth amount paid.

13 people found this helpful

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Yash E

Despicable Print Quality. Great book. Don't bother buying here!

11 July 2018

Format: PaperbackVerified Purchase

The book is obviously a milestone and I started reading it in my Kindle. I wanted to have it in my collection and ordered the physical copy. Thanks to Amazon's service, I got the book very next day. To my surprise, the book is third rate cheap print you'd find on road sides and bus stations! It's not worth the price and shouldn't be spent more than Rs.100 for such a copy.

TL;DR
Awesome content. Horrible Copy. Great Service by Amazon. Returned!

3 people found this helpful

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Rabbit king

Excellent book on persuasive techniques

6 July 2017

Format: Kindle EditionVerified Purchase

Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.

5 people found this helpful

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Manish Kumar

This is one of the best recommended books for young Leaders and Managers

15 April 2017

Format: PaperbackVerified Purchase

This is one of the best recommended books for young Leaders and Managers. However, I was not happy by the print and the condition of the book ordered. The book feels like a pirated version of the book or a very cheap mass market paperback.

6 people found this helpful

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Amazon Customer

Am sure it will help me make better decisions in business as well as investing

25 March 2018

Format: Kindle EditionVerified Purchase

I am more oriented towards reading business, economics, investing and other similar subjects. Frankly, I never considered psycology as an important topic to enhance my knowledge.
This book made me realize how wrong I was. It made me recognize my own irrational decisions made due to the influence of social science. Am sure it will help me make better decisions in business as well as investing. A must read!

2 people found this helpful

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Nethaji

Well researched information presented in very Simple language

15 January 2014

Format: PaperbackVerified Purchase

It has a good set of information presented in an easily understandable format. It serves two purpose, firstly it creates an awareness to the readers on how they were taken for a ride in the past, which was not clear to them earlier and teaches them to conscious in the future. Secondly how one can use the techniques to Influence other people effectively. I sincerely wish this book is used only by integrous people and NOT con-men.

9 people found this helpful

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MANISH BANSAL

superb book

18 January 2015

Format: PaperbackVerified Purchase

a very wonderful book . everyone must once to read this book . aster reading you will all know about the business and marketing tactics through which all of us pass all the day .
incuded real examples in every paragph which makes it very easy to understand
must have book

3 people found this helpful

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Mahendra Pratap

Great book for understanding psychology

5 September 2018

Format: Kindle EditionVerified Purchase

After reading thinking fast and slow, psychology of human misjudgement by charlie Munger , i thought i will get nothing new but just a repetition of already known theory. But i was very much wrong, after reading this book i came up as a much more informed person and am now equipped with much better understanding of human psychology.
A must for everyone who is in the business of making decision

One person found this helpful

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Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

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