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Influence: The Psychology of Persuasion (Collins Business Essentials) by [Cialdini PhD, Robert B.]

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Robert B. Cialdini

Influence: The Psychology of Persuasion (Collins Business Essentials) Revised Edition, Kindle Edition

by Robert B. Cialdini PhD (Author)

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Length: 334 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled	Language: English

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Product description

Amazon.com Review

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Review

Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. -- Contemporary Psychology

The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

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Product details

Format: Kindle Edition
File Size: 741 KB
Print Length: 334 pages
Publisher: HarperCollins e-books; Revised edition (28 May 2009)
Sold by: Amazon Asia-Pacific Holdings Private Limited
Language: English
ISBN-10: 006124189X
ISBN-13: 978-0061241895
ASIN: B002BD2UUC
Text-to-Speech: Enabled

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Enabled

Word Wise: Enabled
Enhanced Typesetting: Enabled

Average Customer Review: 188 customer reviews
Amazon Bestsellers Rank: #549 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #5 in Psychology eTextbooks
- #8 in Business & Finance eTextbooks
- #51 in Business, Strategy & Management (Kindle Store)

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Nitin Sachdeva

Poor paper quality

23 January 2018

Verified Purchase

Book content - excellent
Paper quality - Very bad. It is equivalent to quality that is available on road side or some times on traffic signals at max. 100 Rs.
Quality of paper must be improved, here paying extra in comparison to what is available on locations mentioned above.
Book not worth amount paid.

18 people found this helpful

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Yash E

Despicable Print Quality. Great book. Don't bother buying here!

11 July 2018

Verified Purchase

The book is obviously a milestone and I started reading it in my Kindle. I wanted to have it in my collection and ordered the physical copy. Thanks to Amazon's service, I got the book very next day. To my surprise, the book is third rate cheap print you'd find on road sides and bus stations! It's not worth the price and shouldn't be spent more than Rs.100 for such a copy.

TL;DR
Awesome content. Horrible Copy. Great Service by Amazon. Returned!

8 people found this helpful

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Rabbit king

Excellent book on persuasive techniques

6 July 2017

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Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques.The vocabulary and sentence structure used in the book can be further simplified and made crisp.

6 people found this helpful

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Manish Kumar

This is one of the best recommended books for young Leaders and Managers

15 April 2017

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This is one of the best recommended books for young Leaders and Managers. However, I was not happy by the print and the condition of the book ordered. The book feels like a pirated version of the book or a very cheap mass market paperback.

6 people found this helpful

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Amazon Customer

Am sure it will help me make better decisions in business as well as investing

25 March 2018

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I am more oriented towards reading business, economics, investing and other similar subjects. Frankly, I never considered psycology as an important topic to enhance my knowledge.
This book made me realize how wrong I was. It made me recognize my own irrational decisions made due to the influence of social science. Am sure it will help me make better decisions in business as well as investing. A must read!

2 people found this helpful

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Akash

An eye opening read

23 February 2019

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The author has presented parts of our psychology which were previously unknown to me. Couldn't wonder any less on some of the research findings in the book and how people's ideas of themselves affects their behaviours. A must read for everyone looking to gain insights into influencing decision making.

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Mahendra Pratap

Great book for understanding psychology

5 September 2018

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After reading thinking fast and slow, psychology of human misjudgement by charlie Munger , i thought i will get nothing new but just a repetition of already known theory. But i was very much wrong, after reading this book i came up as a much more informed person and am now equipped with much better understanding of human psychology.
A must for everyone who is in the business of making decision

One person found this helpful

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Preeti

Absolute gem!

13 December 2018

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This is great book whose principles are evergreen because of-course it is based on psychology- science and research. It's quite interesting to understand human behaviour and stories in book makes it more interesting to read with easy to take away lessons in different sinerios.

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