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IMAGINE DESIGN CREATE: How Designers, Architects, and Engineers Are Changing Our World Hardcover – 3 May 2011
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"Humans' remarkable ability to form mental patterns about how the world might be is truly one of our species' most astonishing abilities. We normally examine it in artificially small silos called invention or design or artistic imagination. But they are inextricably connected. Here's a rare look at the thrilling bigger picture." - Chris Anderson, TED Curator "Imagine, Design, Create gives us a deeper understanding of the universal principles of design, and how emerging technologies will further unlock, unleash, and reset the creative spirit." - John R. Hoke III, s.v.p., Nike Design
About the Author
Tom Wujec is a Fellow at Autodesk, the world's leader in 2D & 3D design software. As a recognized thought-leader and award-winning innovator, Tom works with the Fortune 500 to foster innovation practices at all stages, from strategic and business planning to the design and implementation of advanced digital design tools. He has brought several software applications to market, including Autodesk SketchBook Pro, PortfolioWall, and Maya which won an Academy Award for its contribution to the film industry. Tom is a pioneer in business visualization, the emerging practice of using images, sketches and data-driven infographics to help teams solve complex problems. Tom's work has been featured in many international conferences, such as TED, Pop!Tech and the Fortune Innovation Summit Tom is also the author of three books on creative thinking and is a highly sought after international speaker, and delivers visually rich innovation keynotes, workshops and knowledge maps. Tom has worked as a creative director, writer and animator, has designed dozens of museum exhibits, and lives in Toronto with his wife and two children.
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By Autodesk, edited by Tom Wujec
by Steve Wiser, AIA
`WOW!' new buildings, realistic animated movies, and futuristic planes are being produced today that would have been impossible just a few years ago. Digital simulation has reached a milestone where it is now standard practice when planning any type of physical or graphic product. It is truly a paradigm shift in human evolution. And, to document this transformation is a fascinating new book: "IMAGINE, DESIGN, CREATE". Edited by Tom Wujec, it is published by Autodesk, which develops software that aids designers in the creation of all these gee-whiz solutions.
While the public enjoys the awe-inspiring buildings and captivating animations, the real magic is how these projects are conceived behind the scenes. This book pulls back the curtain and takes you into the minds of the architects, industrial engineers, game designers, movie directors, among many others, exploring `how did they do that?', and where all these imaginative trends may be leading us. There are thirteen interviews of cutting-edge digital experts as well as at least twelve examples of actual projects resulting from this computerized process.
From James Cameron's movie `Avatar', where he developed a virtual camera that reinvents film-making to Boeing's 787 Dreamliner that streamlines the plane's shape for quieter and more fuel efficient travel, the benefits of this technology is readily apparent. The Marriott Hotel Corporation is able to develop digital guest room prototypes via virtual reality which saves both time and dollars over the former process of actually constructing mock-ups.
Costs were reduced by $58 million and wind loads decreased by 24% when Gensler Associates used BIM (Building Information Modeling) on the phenomenal Shanghai Tower. Additional benefits include minimizing the carbon footprint, limiting reflective glare, and a more efficient infrastructure.
This 336 page book is also a visual delight by itself. While it is an interesting juxtaposition of a 2D `old' format that describes the new 3D process, this colorful, easy-to-interpret publication could not have been assembled without the assistance of computers.
The printing press, the Kodak camera, and "The Jazz Singer": all were defining moments in visual history where the human race was forever changed in a positive manner. Through the advances in digital technology, another life-altering period has arrived.
"IMAGINE DESIGN CREATE" is a must read to fully understand how the digital design process is making a better world for all of us to live.
Steve Wiser, AIA, is Director of Healthcare Design for JRA Architects in Louisville, Kentucky. He is the author of numerous articles and books on architecture and construction.