- Paperback: 176 pages
- Publisher: Penguin UK (3 July 2017)
- Language: English
- ISBN-10: 0241290961
- ISBN-13: 978-0241290965
- Product Dimensions: 12.9 x 1.1 x 19.8 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #82,941 in Books (See Top 100 in Books)
Hunch Paperback – 3 Jul 2017
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This brilliant little book is sure to inspire the next new meaningful product or company (Ivy Ross, VP Design, Google)
At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas (Chip Conley, Strategic Advisor, AirBnB)
Hunch is a roadmap that arms you with tools you won't find in a traditional business book and that will help you realize the potential we all have to be creative. After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future (Antonio Zea, Senior Director, Under Armour)
While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill (Steve Clayton, Chief Storyteller, Microsoft)
Jiwa explains a whole new way to innovate and change the world (Guy Kawasaki, author of THE ART OF SOCIAL MEDIA)
Insightful...I highly recommend all of the books Bernadette's written (Seth Godin, bestselling author of POKE THE BOX and THE PURPLE COW)
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Most helpful customer reviews on Amazon.com
I am a fan of Bernadette Jiwa. Her book “Difference” was an interesting read and an interesting take on marketing. About meaning, emotion, storytelling, caring, empathy and “tiny markets of someone”. She introduced “The Difference Model”. The model is built around six pillars: principles, purpose, people, personal, perception and product. A marketing version of the business model canvas or our strategic box.
Emotion and purpose
Since then lots of books following those principles have followed. “Lovability” and “Evolved enterprise” as examples, but there are many more books. Emotion and purpose as part of the marketing mix.
She recently published “Hunch”, and I was looking forward to it. The message is that innovation is not just for the happy few, the bright one, the genius or superstar. Anyone can do it and many have. It is full of stories of people who have done so.
She also gives you a framework:
FOCUS: Prioritise undistracted thinking time.
NOTICE: Practice paying attention to behaviours, patterns and anomalies.
QUESTION: Get into the habit of questioning.
DISCERN: Determine which ideas might be worth pursuing first.
PREDICT: Translate insight into foresight.
TRY AND TEST: Get feedback by testing.
I was expecting more. You could have read “Rookie Smarts”, “The Innovators DNA” or “Creativity Inc”. Maybe even “Mastery” by Robert Greene. Because becoming a genius usually flows from mastery.
The need for stillness
What is interesting about this book and some other recent books I have read, is the commentary about the constant immersion in distraction. Because distraction is the enemy of insight. We’re neglecting the parts of ourselves where our best ideas and our greatest potential live. Rather the checking your smartphone the average 46 times, you should breathe and meditate. You need stillness to be truly creative.
1. Curiosity Interest + Attention: Learn to see problems and discern which ones are worth solving. 2. Empathy Worldview + Understanding: Understand how it feels to be
3. Imagination Context + Experience: Build on what is already understood in order to connect ideas and describe new possibilities for the future.
5. Intuition and empathy
And you will have a recipe for entrepreneurial success. Then use instigation capital from “Poke the box”, and you can start walking. Because ‘There is no path. The path is made by walking.’