100% PP 100%25%20PP
6 New from    3,399.00
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See all 2 images

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success Paperback – 1 Jan 2014


See all formats and editions Hide other formats and editions
Price
New from
Paperback
   3,399.00
click to open popover

Product description

Review

'This book is THE definitive guide to help all marketers value their digital efforts and accelerate their digital transformation.'

-Frédéric Colas, Co-founder of P&G Worldwide Digital Marketing Department of Fullsix Group and of Fast-Up Partners

'Laurent is one of the sharpest minds in the digital marketing business and this book reflects his deep understanding of the digital measurements opportunity.'

-Pete Blackshaw, Global Head of Digital and Social Media, Nestlé; SA Winner of 2009 "Great Minds" award by Advertising Research Foundation

'Data is not all that important. It is what you do with data that's important. Using key business frameworks like AIDA, Laurent simplifies the complex data world and helps you unlock the value from your analytics investment.'

-Avinash Kaushik, Author of Web Analytics 2.0, Web Analytics: An Hour A Day

'The book balances theory with practical measurement advice. Laurent also captures the significant shift to digital-enabled, one-to-one dialogues that marketers must deliver to be successful. This book deserves a place on your book shelf.'

-Rex Briggs, CEO, Marketing Evolution; Author of SIRFs Up: The Story of How Spend-To-Impact Response Functions (SIRFs), Algorithms and Software Are Changing the Face of Marketing

'We are in need of some systematic and thorough thinking about how to measure the impact of digital marketing. Laurent Flores's book does just that. I highly recommend this book to both academic and practitioner audiences in marketing.'

-Dr Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA

About the Author

LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Product details

  • Paperback: 255 pages
  • Publisher: Palgrave Macmillan; 1st ed. 2014 edition (1 January 2014)
  • Language: English
  • ISBN-10: 1349464880
  • ISBN-13: 978-1349464883
  • Product Dimensions: 15.2 x 1.6 x 22.9 cm
  • Average Customer Review: Be the first to review this item
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Where's My Stuff?

Delivery and Returns

Need Help?