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How Google Works (Old Edition) Hardcover – 22 Sep 2014
|Hardcover, 22 Sep 2014||
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A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading
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Plenty of tips on managing 'smart creatives'
An informative and creatively multilayered Google guidebook
This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer . . . food for thought
How to hire, manage, motivate, strategize and grow a business in today's disruptive world from Eric Schmidt, Google's executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.See all Product description
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A key challenge for Google over the years has been to remain a start-up while it achieves scale. How does Google manage that? As the authors say at the beginning, “…the only way to succeed in business in the 21st century is to create great products, and the only way to do that is to attract smart creatives and put them in an environment where they can succeed at scale. …In a large company it becomes more and more difficult to create that environment…forces in a large company can actively conspire against those…who are trying to do something different”. It is these forces that Google has successfully conquered.
For managers, HR professionals and all corporate watchers in general, this book is a ‘must read’. Absolutely wonderful.
I learnt that businesses, at least the hi-tech ones let's say, are really about keen technical insights. That if you build products with such insights, sales & marketing would be largely futile. And since such products are built by self-motivated high performers, all managers should really be doing is hiring well.
I'm yet to finish the book but I do hope to. Who am I to argue with the C-Suite of one of the most successful companies of our time, but what I will say is that while these "management techniques" have certainly worked for Google, positioning these as gospel is perhaps going too far.
The book talks directionally about the way Google works- the core tenet being openness in everything it does. The book is a good and insightful read for everyone- even people who are not working, as its focus is not on how company's can work, but on how we can conduct ourself, as individuals.
All the principles discussed in book are illustrated through situational examples as they happened during the course of company's evolution. This makes it a further interesting read.
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