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How Brands Become Icons: The Principles of Cultural Branding Hardcover – 1 Nov 2004

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Product description

About the Author

Douglas B. Holt is an Assistant Professor of Marketing at HBS. He is a respected scholar in the marketing arena.

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Product details

  • Reading level: 15+ years
  • Hardcover: 288 pages
  • Publisher: Harvard Business Review Press (1 November 2004)
  • Language: English
  • ISBN-10: 1578517745
  • ISBN-13: 978-1578517749
  • Product Dimensions: 16.5 x 3.2 x 24.1 cm
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #37,500 in Books (See Top 100 in Books)
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16 April 2017
Format: Hardcover|Verified Purchase

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Amazon.com: 3.8 out of 5 stars 13 reviews
Carol
5.0 out of 5 starsAn Important Contribution to Branding Lit
30 October 2009 - Published on Amazon.com
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5.0 out of 5 starsgreat shape
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Dixie K.
5.0 out of 5 starsThis is very enlightening
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Grace Everett
4.0 out of 5 starsSurprisingly Important Book
8 November 2005 - Published on Amazon.com
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