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Hooked: How to Build Habit-Forming Products Hardcover – 6 Nov 2014

4.7 out of 5 stars 149 customer reviews

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PART OF - 100 leadership & success books to read in a lifetime PART OF - 100 leadership & success books to read in a lifetime
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Frequently bought together

  • Hooked: How to Build Habit-Forming Products
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  • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)
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Product description

Review

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)

About the Author

NIR EYAL spent years in the video gaming and advertising industries and has sold two technology companies. He speaks at industry conferences and Fortune 500 companies and has written for Forbes, TechCrunch, and Psychology Today. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.

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Product details

  • Hardcover: 256 pages
  • Publisher: Portfolio Penguin; Platinum Edition edition (6 November 2014)
  • Language: English
  • ISBN-10: 0241184835
  • ISBN-13: 978-0241184837
  • Product Dimensions: 13.8 x 2.6 x 20.4 cm
  • Average Customer Review: 4.7 out of 5 stars 149 customer reviews
  • Amazon Bestsellers Rank: #1,120 in Books (See Top 100 in Books)
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149 customer reviews

4.7 out of 5 stars

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