- Get ₹15 cashback on placing an order to a pickup store. Cashback will be credited to your Amazon Pay wallet after order is shipped. Not valid on POD (Pay on Delivery) orders. Here's how (terms and conditions apply)
- Load balance now: Get Rs.250 back. Load Amazon Pay balance of minimum Rs.5000 or more and get Rs.250 back per customer. Offer valid from 18th Oct to 23rd Oct 2018. ADD BALANCE NOW Here's how (terms and conditions apply)
- Go Cashless: Get 10% cashback up to Rs. 50 using BHIM UPI or RuPay cards. Offer period October 1st to October 31st. Cashback will be credited as Amazon Pay balance within 15 calendar days from purchase. Here's how (terms and conditions apply)
- Go Cashless: Get 50% cashback up to Rs. 100 on your first online payment. Pay using ATM card or credit card. Offer period 1st October to 31st October. Cashback will be credited as Amazon Pay balance within 15 days from purchase. Here's how (terms and conditions apply)
Hooked: How to Build Habit-Forming Products Hardcover – 6 Nov 2014
The order quantity for this product is limited to 2 units per customer
Please note that orders which exceed the quantity limit will be auto-canceled. This is applicable across sellers.
Special offers and product promotions
Frequently bought together
Customers who bought this item also bought
A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)
The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)
You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')
Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')
If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)
About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
Customers who viewed this item also viewed
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This book will not only allow you to come up with ideas but will also tell you how do get attached to some of world's influencial products and companies.
Every budding entrepreneur should read this once in a lifetime.
The framework suggested is logical and more importantly practical. The key toplines of each topic is given at the end of the chapter and for serious readers, there is a DO NOW exercise at the end of each chapter which aids in structuring ones ideas and thoughts.
A good ready for anyone interested or inclined to build a engaging product / service. Worth the money spent.
This book addresses the topic precisely with clearly defined paths. A must read for UX Designers and Product Managers.
If you want to develop a great product please must read.
its also contain the examples of facebook, twittes and some more social networking plateforms and illustrated how they created a huge user impact in very small time.
Would you like to see more reviews about this item?
Most recent customer reviews