- Hardcover: 256 pages
- Publisher: Portfolio Penguin; Platinum Edition edition (6 November 2014)
- Language: English
- ISBN-10: 0241184835
- ISBN-13: 978-0241184837
- Product Dimensions: 13.8 x 2.6 x 20.4 cm
- Average Customer Review: 149 customer reviews
- Amazon Bestsellers Rank: #1,120 in Books (See Top 100 in Books)
Hooked: How to Build Habit-Forming Products Hardcover – 6 Nov 2014
Audible Audiobook, Unabridged
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A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)
The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)
You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')
Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')
If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)
About the Author
NIR EYAL spent years in the video gaming and advertising industries and has sold two technology companies. He speaks at industry conferences and Fortune 500 companies and has written for Forbes, TechCrunch, and Psychology Today. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
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Mincing no words, this book is really about messing with your head (the new age fad of companies like facebook, twitter, instagram, pinterest, and amazon/google as well). The central idea is to play mind games and keep you addicted to services offered by these companies (free ofcourse) and basically raise/tend/ream you in this walled garden keeping you captive (without your acknowledged consent). I recall reading several moons ago how some of the people who were founders of companies of making products have now called time and fear what they have unleashed.
Classical marketing has used tools but they never breached the realm of manufacturing consent without your express approval. The ideas presented in print and TV were subtle. What products offered by the said companies are full on invasion of your privacy and your mind. The level to which these companies understand you (and what makes you tick!) is mind boggling.
My opinion said (which aligns with the central premise of the book), I am only first couple chapters through and will come update this review in due course.
This book will not only allow you to come up with ideas but will also tell you how do get attached to some of world's influencial products and companies.
Every budding entrepreneur should read this once in a lifetime.
Nir answers these simple questions through a simple Hook Model - a four step process that when embedded into products elicits positive user behavior and customer engagement with the product without the need of 'shouting-from-the rooftops-advertising'. Drawing insights from popular research into consumer and human behavior, Nir has sought to answer the engagement question through practical anecdotes and a simple step-by-step process for building sticky products.
Practical, actionable and with riveting anecdotes on popular products and the behind the curtain insights that they use, Hooked is a must read for any Product Manager, consultant, start-up founder designer and marketers alike.
This book addresses the topic precisely with clearly defined paths. A must read for UX Designers and Product Managers.
The framework suggested is logical and more importantly practical. The key toplines of each topic is given at the end of the chapter and for serious readers, there is a DO NOW exercise at the end of each chapter which aids in structuring ones ideas and thoughts.
A good ready for anyone interested or inclined to build a engaging product / service. Worth the money spent.