- 5% Instant Discount with HDFC Credit and Debit EMI Here's how (terms and conditions apply)
- Get 10% cashback up to Rs.50 using BHIM UPI or Rupay ATM cards, debit cards or credit cards. Cashback will be credited as Amazon Pay balance within 15 days. Here's how (terms and conditions apply)
- Get 50% cashback up to Rs.100 on your first ever online payment on Amazon.in. Applicable only on ATM card, debit card or credit card orders. Cashback will be credited as Amazon Pay balance within 15 days. Here's how (terms and conditions apply)
Hooked: How to Build Habit-Forming Products Hardcover – 6 Nov 2014
The order quantity for this product is limited to 2 units per customer
Please note that orders which exceed the quantity limit will be auto-canceled. This is applicable across sellers.
Special offers and product promotions
Frequently bought together
Customers who bought this item also bought
A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)
The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)
You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')
Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)
I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')
If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)
About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
Customers who viewed this item also viewed
Read reviews that mention
Showing 1-8 of 128 reviews
There was a problem filtering reviews right now. Please try again later.
This book will not only allow you to come up with ideas but will also tell you how do get attached to some of world's influencial products and companies.
Every budding entrepreneur should read this once in a lifetime.
Mincing no words, this book is really about messing with your head (the new age fad of companies like facebook, twitter, instagram, pinterest, and amazon/google as well). The central idea is to play mind games and keep you addicted to services offered by these companies (free ofcourse) and basically raise/tend/ream you in this walled garden keeping you captive (without your acknowledged consent). I recall reading several moons ago how some of the people who were founders of companies of making products have now called time and fear what they have unleashed.
Classical marketing has used tools but they never breached the realm of manufacturing consent without your express approval. The ideas presented in print and TV were subtle. What products offered by the said companies are full on invasion of your privacy and your mind. The level to which these companies understand you (and what makes you tick!) is mind boggling.
My opinion said (which aligns with the central premise of the book), I am only first couple chapters through and will come update this review in due course.
This book addresses the topic precisely with clearly defined paths. A must read for UX Designers and Product Managers.
The framework suggested is logical and more importantly practical. The key toplines of each topic is given at the end of the chapter and for serious readers, there is a DO NOW exercise at the end of each chapter which aids in structuring ones ideas and thoughts.
A good ready for anyone interested or inclined to build a engaging product / service. Worth the money spent.
If you want to develop a great product please must read.
its also contain the examples of facebook, twittes and some more social networking plateforms and illustrated how they created a huge user impact in very small time.
Would you like to see more reviews about this item?