- Hardcover: 320 pages
- Publisher: Currency (25 April 2017)
- Language: English
- ISBN-10: 045149721X
- ISBN-13: 978-0451497215
- Product Dimensions: 16.3 x 2.8 x 24.1 cm
- Average Customer Review: 8 customer reviews
- Amazon Bestsellers Rank: #1,58,743 in Books (See Top 100 in Books)
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hardcover – 25 Apr 2017
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“In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.”
—Eric Ries, bestselling author of The Lean Startup
“It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.”
—Nir Eyal, bestselling author of Hooked
“Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.”
—James Currier, managing partner, NFX Guild
“There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn how to do deep data analysis, and how to think about developing features into your products that drive growth directly.”
—Josh Elman, partner, Greylock Partners
“Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth.”
—Geoffrey Colon, Communications Designer at Microsoft and Author of Disruptive Marketing
"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend."
—Patrick Vlaskovits, New York Times Bestselling Author of Hustle and The Lean Entrepreneur
"Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book." --Annabell Satterfield, Growth Mentor, 500 Startups
"A terrific book [that] belongs up there with Geoffrey Moore, Eric Ries and Steve Blank’s books as a fundamental part of the canon of StartUpLand" -- Jeff Bussgang, Harvard Business School Lecturer, and general partner at Flybridge Capital Partners
About the Author
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
Morgan Brown is the COO of Inman News, the leading business intelligence source for real estate. A digital marketing veteran with 17 years helping early stage companies find traction and breakout growth, he launched GrowthHackers.com with Sean. Both speak regularly at major conferences such as SXSW, CTA, HubSpot, and more.
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Sean Ellis is the guy who coined the term "Growth Hacking" and is a co-author along with Morgan Brown for this book: Growth Hacking: How Today's Fastest Growing Companies Drive Breakout Success. The book covers in detail about this methodology that is in practice by not only tech companies or hottest startups but giants like IBM, Mircrosoft and Walmart too.
The book starts with one of the longest introductions I have ever read and I clearly understand the point of it since many of the readers might not have Silicon Valley background and needs an amount of education to understand the methodology it possess and how the book organised for a reader to further continue reading it. It does cover a lot of present day real-world case studies of different companies at various levels of growth or revenue. The authors try to dissect the growth hacking techniques implemented by sharks I earlier mentioned.
There are times where I found some the details the authors discuss deliberately to be unnecessary and that is the only negative I could find. The narrative voice might be slow for some of the readers but then the overflow of detailing in to a matter does that to a nonfiction book.
Some might think this book is for people who are titled to work as an Entrepreneur, Marketer or a Product manager or to construct a team of people that includes a composition of any of these. I do not agree with that. Though this book is full of case studies of proven strategies and poses in-depth pragmatic suggestions that might help you or your venture grow I think to enlighten by these strategies and acquire or re-create in them in your way whether you are a product manager or a developer or solopreneur. Knowledge gained from this book is going to help you.
4 out of 5!