- Paperback: 120 pages
- Publisher: Createspace Independent Pub (9 August 2014)
- Language: English
- ISBN-10: 1500719315
- ISBN-13: 978-1500719319
- Product Dimensions: 15.2 x 0.7 x 22.9 cm
- Average Customer Review: Be the first to review this item
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The Guerrilla Guide to Book Marketing: Laying the Foundation for Indie Author Success Paperback – Import, 9 Aug 2014
About the Author
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world! He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement. Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston. CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers." He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion! Bob's other titles include "55 Ways to Promote & Sell Your Book on the Internet," "Guerrilla Music Marketing Online," "Unleash the Artist Within," and more. Check out Bob's free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com, www.FullTimeAuthor.com and www.DIYcareerManifesto.com.
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Most helpful customer reviews on Amazon.com
In this book, he provides an easy to understand approach to self-promotion and debunks a few urban myths about marketing. One of his key points is to have a marketing strategy so that you don't get bogged down in marketing tactics - know the big picture and don't get lost in the details. He reminds us that you can do it yourself and that you don't need to ask anybody for permission to talk about your work.
He rounds the book out with stories from his own journey.