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The Growth Gears: Using A Market-Based Framework To Drive Business Success Kindle Edition
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
In short, the matrix reveals it's difficult to be a growing company AND a profitable one at the same time. For years, I've believed that, especially since I see it in my client base.
And then I read The Growth Gears. In short, I call it the ultimate playbook to be both profitable and becoming a growth machine at the same time. The authors focus on the marketing side of the equation. But it's written in such a way that's very accessible for the CEO, CFO, or any other team member charged with growth in his/her organization. But are you a CMO or head of marketing? Don't worry, this book focuses on strategy, not just tactics--you'll benefit from it too.
I don't want to give away too much of the book, but here are some key takeaways and things I liked about the book ...
1. The authors clearly differentiate between operationally-focused companies and market-focused organizations. That's sticky and resonates. Again, the focus is on the latter, implementing marketing-based strategies that coincide with the ops-focused strategies.
2. The authors asked great questions at the end of each chapter. Have a senior management team? Get this book for everyone, and then go over the questions together.
3. Loved the story about the delivery people going to the bathroom at every stop. Brilliant.
4. While it's incredibly simple and nothing new, the authors make the four-quadrant box in growing a business come alive. Many a marketing and growth strategy should start at this matrix. This may have been my favorite section of the book.
5. The execution section is easy to absorb too. For the get-to-the-bottom-line-right-now executives, don't skip to that section first as the authors state early in the book. But I'll add that the bubble chart will be a great exercise for the team once you get to the Execution phase.
6. Whose decision was it to put in case studies--great call. In version 2.0 of this book, I'd really like to see a case study from a consumer products company or a large retailer and/or eCommerce business.
I'm going to re-read it and start recommending this book within my client base.
If you read it, don't skip the sections about the authors or the Introduction. There's great content there too and how their story to grow top lines came to fruition. Yes, the authors run a consulting firm, but I found nothing salesy inside the book.
Something tells me we're going to hear more and more about the authors and their firm in the future.
While the research findings are impressive, there are no earth shattering models or methodologies shared. But the way this is all presented is quite engaging and easy to follow. And given the hundreds of companies that contributed to the knowledge base from the Chief Outsiders's firm's experience, you can count on the messages to reflect reality.
I like the approach and think you can fill a real need for a lot of small to midsized companies with the "RENT A CMO" idea.
Congratulations on the book. Perhaps it should be mandatory reading for any CEO who hasn't grown the business.