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Great by Choice Hardcover – 13 Oct 2011
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"Jim Collins ... is the most influential management thinker alive" (Fortune)
"For this guru, no question is too big" (New York Times)
"A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises" (Financial Times)
"Jim Collins has built a reputation as something of a myth buster ... This book is recommended" (Financial World)
"“Luck is not a strategy” the authors conclude. What determines any organization’s success is how it prepares for both good and bad luck. They call this getting a “positive return” on luck and, if Good to Great’s four million-plus sales are anything to go by, this idea will be embedded in corporate speak before you know it" (Philip Delves Broughton, author of What They Teach you At Harvard Business School Management Today)
Jim Collins, author of the international bestseller, Good to Great, returns with an explanation of the principles of a great business – one that can withstand the economic instability we face today.See all Product description
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