- Paperback: 496 pages
- Publisher: Pearson Education; First edition (18 July 2017)
- Language: English
- ISBN-10: 933258737X
- ISBN-13: 978-9332587373
- Package Dimensions: 22.6 x 16.8 x 2 cm
- Average Customer Review: 25 customer reviews
- Amazon Bestsellers Rank: #1,910 in Books (See Top 100 in Books)
Fundamentals of Digital Marketing by Pearson Paperback – 18 Jul 2017
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About the Author
"Puneet Singh Bhatia is a digital marketing and media professional with over 13 years of experience in providing marketing consulting, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. Post MBA from IIM-Bangalore, Puneet has led industry-transforming digital marketing projects and in recognition of his efforts, in 2016 he was cited with the ‘100 Most Influential Marketing Tech Leaders Award’ by World Marketing Congress and CMO Council. "
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Top customer reviews
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Mr. Bhatia: Thank you for simplifying this and in addition, for your extended support. I truly wish you success and look forward to more of your publications.
The author has done a good job of connecting to readers with in-depth frameworks and terminologies and has done his best in introducing basic concepts of the subject from scratch in as lucid a manner as possible. I would really recommend this book to anyone who wants to learn core concepts which drive digital marketing today.
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Most recent customer reviews
but it can serve well as college textbook