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Fundamentals of Digital Marketing by Pearson Paperback – 18 Jul 2017
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About the Author
"Puneet Singh Bhatia is a digital marketing and media professional with over 13 years of experience in providing marketing consulting, operations and delivery services for prestigious international and Indian clients including Google, Viacom, RTL Group, Wiley, New York Times, Apple, Twitter, Reliance, Hindu, Hindustan Times, Anand Bazaar Patrika, etc. Post MBA from IIM-Bangalore, Puneet has led industry-transforming digital marketing projects and in recognition of his efforts, in 2016 he was cited with the ‘100 Most Influential Marketing Tech Leaders Award’ by World Marketing Congress and CMO Council. "
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Mr. Bhatia: Thank you for simplifying this and in addition, for your extended support. I truly wish you success and look forward to more of your publications.
The author has done a good job of connecting to readers with in-depth frameworks and terminologies and has done his best in introducing basic concepts of the subject from scratch in as lucid a manner as possible. I would really recommend this book to anyone who wants to learn core concepts which drive digital marketing today.
Being a YouTuber I was facing lot of trouble regarding different ways to share my videos. This book was of great help in order to understand the concept of SEO , brand building and communication channel to use to attract more potential people and engage them. I can clearly see the result as more and more people are able to connect with me easily.
As one understands in the very beginning digital is not a subject, but Digital is a mindset. It requires transformation of organisations and creation of digital mindset in individuals.
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