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Franchise Management For Dummies Paperback – 2 June 2017
- Kindle Edition
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McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.
- Pick the perfect franchise for you
- Create marketing plans and branding for your new franchise
- Understand all of the complex legal issues surrounding the ownership of a franchise
- Uncover the secrets to continued success and future expansion
Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.
- Print length432 pages
- LanguageEnglish
- PublisherFor Dummies
- Publication date2 June 2017
- Dimensions18.73 x 2.49 x 23.5 cm
- ISBN-101119337283
- ISBN-13978-1119337287
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Product description
From the Inside Flap
- Pick the perfect franchise opportunity for you
- Become a commercial or social franchisor
- Must-have training and legal information online
Buy, own, and operate a franchise
If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support.
inside…
- Evaluate franchise opportunities
- Become a successful franchisor
- Join the growing social franchise sector
- Build your brand
- Grasp important legal issues
- Plan for future expansion
- Keep the cash flowing
From the Back Cover
- Pick the perfect franchise opportunity for you
- Become a commercial or social franchisor
- Must-have training and legal information online
Buy, own, and operate a franchise
If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support.
inside…
- Evaluate franchise opportunities
- Become a successful franchisor
- Join the growing social franchise sector
- Build your brand
- Grasp important legal issues
- Plan for future expansion
- Keep the cash flowing
About the Author
Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising.
Find handy resourcesincluding sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd
Product details
- Publisher : For Dummies; 1st edition (2 June 2017)
- Language : English
- Paperback : 432 pages
- ISBN-10 : 1119337283
- ISBN-13 : 978-1119337287
- Item Weight : 590 g
- Dimensions : 18.73 x 2.49 x 23.5 cm
- Country of Origin : USA
- Customer Reviews:
Customer reviews
Top reviews from other countries




Reviewed in the United States 🇺🇸 on 17 June 2019


The authors clearly present the pros and cons. It can be rewarding work but it is also a lot of work too. There is also a beginning and an end with franchising. The 'end' part is often glossed over but this book takes time to go over if that end comes to pass.
Over all, this is a clear-eyed look at franchising and franchise management for the potential franchisee. It is definitely worth a look for those interested.

That alone is more than worth the price of this book.
If you are at the point where it's just a vague idea, up until the point where you're looking at specific opportunities to invest in, and all the way to managing your team after your investment, this book will serve you well.
Not only does it have a lot of good basic information, but it also is full of tips and advice.
It's written in the popular dummies format. As with most dummies books, it's easy to read and easy to understand.
