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Fashion Marketing Communications Paperback – 14 Dec 2012


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Product description

Review

it s a highly recommended read if you too want to work in fashion or even if you don t it gives great insight into the fashion through business eyes. (March 2013, Urbanoblog.com)

From the Back Cover

Fashion is all about image. Consequently, fashion marketing communications encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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Product details

  • Paperback: 216 pages
  • Publisher: John Wiley & Sons; 1 edition (14 December 2012)
  • Language: English
  • ISBN-10: 1405150602
  • ISBN-13: 978-1405150606
  • Product Dimensions: 17.4 x 1.2 x 24.5 cm
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