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Facebook, Twitter & A Pair of Shoes by [Sankaranarayanan, G]

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Facebook, Twitter & A Pair of Shoes Kindle Edition

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Length: 100 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Product description

Product Description

The book uses humor and stories to deliver insightful messages on social business. If you think going social is a business imperative and your business is not social yet, this book is for you.

Right from explaining what social media as a technology is all about and how it can be applied across all business functions, this book presents a ideas and ideation frameworks for you to join hands with customers and create value together.

The book outlines the three stages of a social business transformation: humanization, socialization, and democratization. It introduces many stimulating concepts such as humannovation (innovation with human face), social funnel (why brands need to convert their social followers into co-creators), total value matrix (the four types of value a business can co-create with customers) and customer identify matrix (building communities by nurturing identities of customers).

Product details

  • Format: Kindle Edition
  • File Size: 1201 KB
  • Print Length: 100 pages
  • Publisher: Boardroom Bytes (10 November 2014)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #6,38,154 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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