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The Everything Store: Jeff Bezos and the Age of Amazon Paperback – 31 July 2014
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- Print length464 pages
- LanguageEnglish
- PublisherCorgi
- Publication date31 July 2014
- Dimensions13.3 x 3 x 19.8 cm
- ISBN-100552167835
- ISBN-13978-0552167833
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About the Author
Product details
- Publisher : Corgi (31 July 2014)
- Language : English
- Paperback : 464 pages
- ISBN-10 : 0552167835
- ISBN-13 : 978-0552167833
- Item Weight : 326 g
- Dimensions : 13.3 x 3 x 19.8 cm
- Country of Origin : India
- Best Sellers Rank: #5,352 in Books (See Top 100 in Books)
- #29 in Industries
- #111 in Economics Books
- #285 in Analysis & Strategy
- Customer Reviews:
About the author

Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.
Customer reviews

Reviewed in India on 4 May 2022
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Top reviews
Top reviews from India
There was a problem filtering reviews right now. Please try again later.

Reviewed in India 🇮🇳 on 4 May 2022

Why you should read it:This book is more for business minded people trying to understand how to scale a company,how to decide whether or not to enter new business and understanding online retail in depth.But the most unique feature of amazon company is its focus on customer satisfaction.The book also tells the past and present life of Jeff Bezos to understand how the values of a leader influences the culture of a company.
Summary:The following are the points/procedures which I felt were unique and decisive in Amazon’s journey.
1).Amazon follows a flywheel business model:It believes that if one chain of business gets accelerated,the whole business gets accelerated.For example:In earlier days,Amazon focused on accelerating the divisions of distribution and logistics and thus now its paying off by increase in number of sales.
2).Amazon,very smartly understands how an expert in that domain does business(like apparel or jewellery) and then tries to Amazoned (low cost,high selection) it for a lower price.
3).The most striking feature of Amazon culture is its Focus on Customer needs,desires,problems,etc.In simple words, Amazon is obsessed about customers and this culture has been driven by its humble CEO Jeff Bezos.
4).Amazon is always in the hunt to identify new sectors for disruption like the personal voice assistant Amazon Echo or its new video streaming business Amazon Prime Video,this gives Amazon an edge over other traditional companies.
5).The real secret to Amazon’s success is its ability to play for the long term.Amazon assures its investors that in the long term,it plans to be industry leader and thus will be in a dominant position to acquire profits.
6).Amazon also takes advantage of its position to leverage better deals from the manufacturers. This obviously gives them the edge over other retailers to acquire more customers and hence, drive more sales.
Conclusion:Amazon is a innovative company which focuses on customer satisfaction and disrupting old sectors with technology,and people believe that it would be the first trillion dollar valued company.Reading this book will help you understand the whole business processes of amazon and the importance of long term in business world.
From Amazon, we can understand the importance of caring about your customers in true sense. Throughout Amazon's journey, they are having single motto of giving the best prices and experience to their customers. And, in order to achieve this, they can fight the world.
One of the important lesson that I learnt was that you create your own destiny. Jeff's biological father was not successful in life but on the other hand Jeff has excelled amazingly in his field. So, we should never blame our genes or the family for what we are.
Amazon started right from the Garage with 3-4 people and rose to multi billion business. A lot can be learnt from Jeff's personality too. He is able to balance his personal and professional life perfectly. And, in his life, his mother and wife has been supportive, always.
Vocab is used nicely through the book and I was able to learn a lot of new words for sure. This is a true masterpiece for all.
thanks!

Reviewed in India 🇮🇳 on 15 October 2018
From Amazon, we can understand the importance of caring about your customers in true sense. Throughout Amazon's journey, they are having single motto of giving the best prices and experience to their customers. And, in order to achieve this, they can fight the world.
One of the important lesson that I learnt was that you create your own destiny. Jeff's biological father was not successful in life but on the other hand Jeff has excelled amazingly in his field. So, we should never blame our genes or the family for what we are.
Amazon started right from the Garage with 3-4 people and rose to multi billion business. A lot can be learnt from Jeff's personality too. He is able to balance his personal and professional life perfectly. And, in his life, his mother and wife has been supportive, always.
Vocab is used nicely through the book and I was able to learn a lot of new words for sure. This is a true masterpiece for all.
thanks!

Despite this, the utter focus & dedication of Jeff Bezzos towards Amazon is an example for upcoming entrepreneurs.
Best line : "I don't know whether you people don't have any high standards or you're just not getting what we are doing here".

Reviewed in India 🇮🇳 on 9 August 2020
Best line : "I don't know whether you people don't have any high standards or you're just not getting what we are doing here".

why its awesome -->
it explains why amazons main goal is just to give products to customer at lowest price which is most different approach then almost all companies that is why amazon is running at different level.
The way jeff bezos has taking all the companies and merged it into amazon is must read
Amazon has literally as paid zero tax and did deals with all states in us for opening there warehouses and provide employment.
how was kindle invention process -->which killed also physical book stores and publications
Jeff bezos as just kept prime videos to kill Netflix business by adding into prime members ship -->jeff bezos business tricks

Reviewed in India 🇮🇳 on 6 February 2020
why its awesome -->
it explains why amazons main goal is just to give products to customer at lowest price which is most different approach then almost all companies that is why amazon is running at different level.
The way jeff bezos has taking all the companies and merged it into amazon is must read
Amazon has literally as paid zero tax and did deals with all states in us for opening there warehouses and provide employment.
how was kindle invention process -->which killed also physical book stores and publications
Jeff bezos as just kept prime videos to kill Netflix business by adding into prime members ship -->jeff bezos business tricks

Top reviews from other countries

The author, Brad Stone, is a well respected US journalist with a strong pedigree in this arena, and with The Everything Store he really delivers. The book appears well researched with lots of rich history, from the amusing to the serious technical details, and introduces the reader to a lot of the key players in the business.
As a longtime Amazon user I thought I knew a lot about it, but it turns out that Amazon is like an iceberg and we only see a small percentage of the real company on the surface, the rest of the behemoth is under the surface, away from view.
This book is very readable, Stone has turned what could have been a quite dry subject into a fascinating read that keeps you turning the page. Some books in this genre are heavy going, but this one has just enough story-telling weaved through the cold facts to keep you interested to the end.
If you're interested in Amazon or the way that billion dollar businesses are built and run this will make for a great read which I highly recommend.

Clearly in all the above, Amazon has been massively successful. Yet it has faced criticism over tax and some of its employee policies, and as Brad Stone, and many past employees point out, Amazon has no culture of work-life balance and different teams working together: Bezos appears to believe that creative tension creates progress and drives up standards. There is a powerful feeling across the political divide in the US that Amazon has got too big and is exercising a distorting effect on many markets (though some of this is caused by political jealousy, for example Trump's dislike of the liberal Washington Post newspaper, also owned by Bezos). Brad Stone is apparently writing an updated version of this book, which should be an interesting read. Certainly, barring some unforeseen catastrophe, Amazon's capacity for forward-looking thinking and not resting on its laurels seems set to ensure it continues to evolve and play a key role in online retail for many years to come.

Yet one of the most memorable stories in Brad Stone's account of how Jeff Bezos made such a success of Amazon is just such an encounter with a senior manager. They were giving answers that Bezos did not believe about the speed with which the phones were being answered by the customer service team. So in the middle of a meeting with senior managers, Bezos put a phone on loudspeaker, dialed Amazon's customer service number and started ostentatiously timing how long it took to be answered. He'd been told that calls were being answered in less than a minute, but the meeting had to sit in excruciating silence as the minutes ticked up before finally the phone was answered.
A devastatingly effective way of making a point, true. But how do you combine such a brutish attitude at times with an ability to recruit, retain and motivate the sort of brilliant staff you need, especially when Amazon wasn't paying high wages? The mystery is deepened by the grimly humorous collection of stories of other technology CEOs and their abrasive behaviour that Brad Stone presents in the book.
As with Steve Jobs, reading about Jeff Bezos and all his quirks in dealing with other human beings (not to mention Amazon's huge sums spent on failed takeovers) leaves you wondering for much of the time if you're reading an account of a brilliant success or a tragic failure. Clearly the path Amazon has taken shows he - like Jobs - is the former.
But whilst Walter Isaacson's biography of Jobs does answer the question of how Jobs and Apple ended up so successful despite his manner, in the case of Bezos and Amazon, Brad Stone leaves that question only partly answered. Early on in the book Amazon is but one amongst many online book selling startups. Stone explains well why traditional bookselling firms found it difficult to move into the online business, constrained as they were by their heavy investment in offline stores. Why, though, did Amazon triumph from all those different online startups? That Stone doesn't tell us.
The more successful Amazon gets, the better Stone's book does explain its gathering momentum, especially thanks to Bezos's insistence on using Amazon's scale to drive prices as low as possible. There are two types of company, Bezos says. Those that looks to charge as high a price as possible (think Apple) and those that look to charge as low a price as possible (think Amazon). Amazon's low prices may have kept its profits down, but they have hugely boosted its size and, while Apple's high margins have attracted big competitors eating into its market, Amazon's low margins have kept competitors out of the market, leaving more space for it to grow even further.
It's a shame though that the initial crucial breakthrough remains unexplained even by the end of an enjoyable book.

There is no doubt that Amazon is a wonderful company from the consumer's point of view. However it has used its immense power in the marketplace to reduce what creative individuals, small companies and employees can earn for their hard work.
This book does not have much information on what it is like to work in an Amazon warehouse. This topic has been covered extensively and its absence makes the book incomplete. As a society, we need to question whether it is right for any company to treat employees badly, and to do so we need good information about the reality of the workplace.
Jeff Bezos was adopted by his stepfather, and until fairly recently he did not have any contact with his biological father. The author of this book decided to track down his biological father, who did not know that the son he fathered grew up to be Jeff Bezos, and to reveal this information to him. I consider the author's interference in the Bezos family relationships to be unethical. Journalists are meant to report a story, not alter the story to make their book more 'interesting'.
