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Brad Stone

The Everything Store: Jeff Bezos and the Age of Amazon Paperback – 31 July 2014

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**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionised manufacturing.Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

Print length

464 pages
Language

English
Publisher

Corgi
Publication date

31 July 2014
Dimensions

13.3 x 3 x 19.8 cm
ISBN-10

0552167835
ISBN-13

978-0552167833
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Product description

About the Author

Brad Stone is senior executive editor of global technology at Bloomberg News and the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon, which won the Financial Times and Goldman Sachs Business Book of the Year Award in 2013. He has covered Silicon Valley for more than fifteen years and lives in San Francisco.

Product details

Publisher ‏ : ‎ Corgi (31 July 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 464 pages
ISBN-10 ‏ : ‎ 0552167835
ISBN-13 ‏ : ‎ 978-0552167833
Item Weight ‏ : ‎ 326 g
Dimensions ‏ : ‎ 13.3 x 3 x 19.8 cm
Country of Origin ‏ : ‎ India

Best Sellers Rank: #5,352 in Books (See Top 100 in Books)
- #29 in Industries
- #111 in Economics Books
- #285 in Analysis & Strategy

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Brad Stone

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Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.

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4.5 out of 5

5,173 global ratings

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Sharan K.

Seller: Cloudtail India Pvt Ltd, Penguin books

Reviewed in India 🇮🇳 on 4 May 2022

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Received book in an excellent condition. Good quality print and paper. Timely delivery too

Reviewed in India 🇮🇳 on 19 June 2018

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The time when someone says “Amazon”,the first thing that comes to our mind is the online retail giant situated in Seattle rather than the river basin of South America.Amazon has been scaling new heights everyday,with the resemblence that its CEO Jeff Bezos becomes the richest man on earth.Amazon is the biggest online retail company in the world,and reading a book about its journey just drives more excitement.

Why you should read it:This book is more for business minded people trying to understand how to scale a company,how to decide whether or not to enter new business and understanding online retail in depth.But the most unique feature of amazon company is its focus on customer satisfaction.The book also tells the past and present life of Jeff Bezos to understand how the values of a leader influences the culture of a company.

Summary:The following are the points/procedures which I felt were unique and decisive in Amazon’s journey.

1).Amazon follows a flywheel business model:It believes that if one chain of business gets accelerated,the whole business gets accelerated.For example:In earlier days,Amazon focused on accelerating the divisions of distribution and logistics and thus now its paying off by increase in number of sales.

2).Amazon,very smartly understands how an expert in that domain does business(like apparel or jewellery) and then tries to Amazoned (low cost,high selection) it for a lower price.

3).The most striking feature of Amazon culture is its Focus on Customer needs,desires,problems,etc.In simple words, Amazon is obsessed about customers and this culture has been driven by its humble CEO Jeff Bezos.

4).Amazon is always in the hunt to identify new sectors for disruption like the personal voice assistant Amazon Echo or its new video streaming business Amazon Prime Video,this gives Amazon an edge over other traditional companies.

5).The real secret to Amazon’s success is its ability to play for the long term.Amazon assures its investors that in the long term,it plans to be industry leader and thus will be in a dominant position to acquire profits.

6).Amazon also takes advantage of its position to leverage better deals from the manufacturers. This obviously gives them the edge over other retailers to acquire more customers and hence, drive more sales.

Conclusion:Amazon is a innovative company which focuses on customer satisfaction and disrupting old sectors with technology,and people believe that it would be the first trillion dollar valued company.Reading this book will help you understand the whole business processes of amazon and the importance of long term in business world.

7 people found this helpful

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Nikhil

Encyclopedia of all things related to start up.

Reviewed in India 🇮🇳 on 28 April 2022

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Great learning from the book, really recommend to others.

Reviewed in India 🇮🇳 on 14 September 2022

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Just a self gloating story of Bezos. No where in the book has he ever failed or done anything wrong. Looks like an account of a dictator or a king rather than an entrepreneur. Compare it with Biography of Steve Jobs by Walter Isaacson, this doesn't even hold a candle

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Vijay Sood

Flow with the Amazon in this book!

Reviewed in India 🇮🇳 on 15 October 2018

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Finally, I completed reading this book and I must say that the author has followed the Amazon journey very deeply. I cannot say that the book was entirely focused upon Jeff Bezos and the Amazon company, but it gives you insights about the important changes that took places in the dot com era. It clearly shows the effects of ignoring innovation. Amazon fought really hard during the tough years of depression and you can thank to Jeff's long sight vision for this accomplishment.

From Amazon, we can understand the importance of caring about your customers in true sense. Throughout Amazon's journey, they are having single motto of giving the best prices and experience to their customers. And, in order to achieve this, they can fight the world.

One of the important lesson that I learnt was that you create your own destiny. Jeff's biological father was not successful in life but on the other hand Jeff has excelled amazingly in his field. So, we should never blame our genes or the family for what we are.

Amazon started right from the Garage with 3-4 people and rose to multi billion business. A lot can be learnt from Jeff's personality too. He is able to balance his personal and professional life perfectly. And, in his life, his mother and wife has been supportive, always.

Vocab is used nicely through the book and I was able to learn a lot of new words for sure. This is a true masterpiece for all.

thanks!

29 people found this helpful

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Gurudatt

Grit & Ruthlessness

Reviewed in India 🇮🇳 on 19 January 2021

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A founder with a long term vision about what the industry & the associated business should be has be beautifully elucidated. Some aspects about the toxic work culture in Amazon has also been highlighted without going overboard. Some more light on this aspect would have been helpful.

Despite this, the utter focus & dedication of Jeff Bezzos towards Amazon is an example for upcoming entrepreneurs.

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Udit Balyan

The legend of Jeff Bezos, the struggles of decades and sacrifices of fortune !

Reviewed in India 🇮🇳 on 9 August 2020

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It a very nicely written backdrop into the lifecycle of Amazon till 2013 by Brad Stone, who seems to be well versed in the technical stalking of eCommerce giants . Throws light on some of the key decisions that Amazon and bezos had to take to make way for themselves and make Amazon.com what it is today. Ofcourse reading this you realize Jeff is not a normal everyday geek, no one could have carried this retail site out under such harsh and crude times of this new millennia.
Best line : "I don't know whether you people don't have any high standards or you're just not getting what we are doing here".

3 people found this helpful

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saurabh

Must read for all people interested for starting their startup or why you should work in it

Reviewed in India 🇮🇳 on 6 February 2020

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Currently reading "The Everything Store: Jeff Bezos and the Age of Amazon"
why its awesome -->
it explains why amazons main goal is just to give products to customer at lowest price which is most different approach then almost all companies that is why amazon is running at different level.
The way jeff bezos has taking all the companies and merged it into amazon is must read
Amazon has literally as paid zero tax and did deals with all states in us for opening there warehouses and provide employment.
how was kindle invention process -->which killed also physical book stores and publications
Jeff bezos as just kept prime videos to kill Netflix business by adding into prime members ship -->jeff bezos business tricks

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Andrew

Great book, well worth the read

Reviewed in the United Kingdom 🇬🇧 on 21 January 2018

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This has been on my kindle for ages, and I wish I read it before now. The book gives a fascinating insight into Amazon, not just the Amazon we know today but right back to the start of the business.

The author, Brad Stone, is a well respected US journalist with a strong pedigree in this arena, and with The Everything Store he really delivers. The book appears well researched with lots of rich history, from the amusing to the serious technical details, and introduces the reader to a lot of the key players in the business.

As a longtime Amazon user I thought I knew a lot about it, but it turns out that Amazon is like an iceberg and we only see a small percentage of the real company on the surface, the rest of the behemoth is under the surface, away from view.

This book is very readable, Stone has turned what could have been a quite dry subject into a fascinating read that keeps you turning the page. Some books in this genre are heavy going, but this one has just enough story-telling weaved through the cold facts to keep you interested to the end.

If you're interested in Amazon or the way that billion dollar businesses are built and run this will make for a great read which I highly recommend.

20 people found this helpful

John Hopper

absorbing biography of the company and the man behind it

Reviewed in the United Kingdom 🇬🇧 on 16 September 2019

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This book, published in 2013, is both a history of Amazon as a company in its first nearly two decades and a biography of its remarkable founder, who has imprinted his philosophy probably more deeply than any other CEO of a major company, arguably even more so than Steve Jobs did with Apple. Indeed, the author, a technology journalist claims that: "In a way, the entire company is scaffolding built around his brain—an amplification machine meant to disseminate his ingenuity and drive across the greatest possible radius". The company is often stated to be based around certain key concepts: putting the interests of the customer at the centre of everything it does, especially in terms of low prices and excellent customer service, and ahead of the interests of employees and the potential threat from competitors; a capacity for reinventing the rules of retail, as the most successful company whose rise coincided with that of the internet in the mid to late 1990s, surviving the dot com crash; and a determination to take a long term view of the company's prospects, eschewing immediately profitable lines for long term future growth areas across an ever great wider range of goods: witness, Amazon Fresh. This is powered by a virtuous cycle, or flywheel, described thus: "Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop".

Clearly in all the above, Amazon has been massively successful. Yet it has faced criticism over tax and some of its employee policies, and as Brad Stone, and many past employees point out, Amazon has no culture of work-life balance and different teams working together: Bezos appears to believe that creative tension creates progress and drives up standards. There is a powerful feeling across the political divide in the US that Amazon has got too big and is exercising a distorting effect on many markets (though some of this is caused by political jealousy, for example Trump's dislike of the liberal Washington Post newspaper, also owned by Bezos). Brad Stone is apparently writing an updated version of this book, which should be an interesting read. Certainly, barring some unforeseen catastrophe, Amazon's capacity for forward-looking thinking and not resting on its laurels seems set to ensure it continues to evolve and play a key role in online retail for many years to come.

6 people found this helpful

Mark Pack

Enjoyable and interesting, but doesn't really explain why Amazon was the online book firm that took off

Reviewed in the United Kingdom 🇬🇧 on 23 January 2014

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Grab an armful of business leadership books from your nearest bookshop and look through them for advice on how to treat staff. I doubt you'll find any of them encouraging business leaders to humiliate their colleagues in public more frequently.

Yet one of the most memorable stories in Brad Stone's account of how Jeff Bezos made such a success of Amazon is just such an encounter with a senior manager. They were giving answers that Bezos did not believe about the speed with which the phones were being answered by the customer service team. So in the middle of a meeting with senior managers, Bezos put a phone on loudspeaker, dialed Amazon's customer service number and started ostentatiously timing how long it took to be answered. He'd been told that calls were being answered in less than a minute, but the meeting had to sit in excruciating silence as the minutes ticked up before finally the phone was answered.

A devastatingly effective way of making a point, true. But how do you combine such a brutish attitude at times with an ability to recruit, retain and motivate the sort of brilliant staff you need, especially when Amazon wasn't paying high wages? The mystery is deepened by the grimly humorous collection of stories of other technology CEOs and their abrasive behaviour that Brad Stone presents in the book.

As with Steve Jobs, reading about Jeff Bezos and all his quirks in dealing with other human beings (not to mention Amazon's huge sums spent on failed takeovers) leaves you wondering for much of the time if you're reading an account of a brilliant success or a tragic failure. Clearly the path Amazon has taken shows he - like Jobs - is the former.

But whilst Walter Isaacson's biography of Jobs does answer the question of how Jobs and Apple ended up so successful despite his manner, in the case of Bezos and Amazon, Brad Stone leaves that question only partly answered. Early on in the book Amazon is but one amongst many online book selling startups. Stone explains well why traditional bookselling firms found it difficult to move into the online business, constrained as they were by their heavy investment in offline stores. Why, though, did Amazon triumph from all those different online startups? That Stone doesn't tell us.

The more successful Amazon gets, the better Stone's book does explain its gathering momentum, especially thanks to Bezos's insistence on using Amazon's scale to drive prices as low as possible. There are two types of company, Bezos says. Those that looks to charge as high a price as possible (think Apple) and those that look to charge as low a price as possible (think Amazon). Amazon's low prices may have kept its profits down, but they have hugely boosted its size and, while Apple's high margins have attracted big competitors eating into its market, Amazon's low margins have kept competitors out of the market, leaving more space for it to grow even further.

It's a shame though that the initial crucial breakthrough remains unexplained even by the end of an enjoyable book.

34 people found this helpful

dsa10

Good book but could be better

Reviewed in the United Kingdom 🇬🇧 on 26 February 2019

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I thought this was an even-handed, well researched history of Amazon. There's a lot to admire about the company, but Jeff Bezos's very heavy-handed approach to suppliers and employees is disturbing, not to mention the extraordinary lengths he has gone to in attempts to avoid paying the taxes which most other businesses pay.

There is no doubt that Amazon is a wonderful company from the consumer's point of view. However it has used its immense power in the marketplace to reduce what creative individuals, small companies and employees can earn for their hard work.

This book does not have much information on what it is like to work in an Amazon warehouse. This topic has been covered extensively and its absence makes the book incomplete. As a society, we need to question whether it is right for any company to treat employees badly, and to do so we need good information about the reality of the workplace.

Jeff Bezos was adopted by his stepfather, and until fairly recently he did not have any contact with his biological father. The author of this book decided to track down his biological father, who did not know that the son he fathered grew up to be Jeff Bezos, and to reveal this information to him. I consider the author's interference in the Bezos family relationships to be unethical. Journalists are meant to report a story, not alter the story to make their book more 'interesting'.

4 people found this helpful

R de Bulat

Wonderfully informative and readable

Reviewed in the United Kingdom 🇬🇧 on 21 April 2019

Verified Purchase

Some, but not all books, allow you to inhabit them and, at least while you are reading them, they become a part of your life; I can think of a few books like this and they are the ones that linger, that you return to, sometimes again and again. Certainly this book at a little over 400 pages takes some time to read, if, as I do, you read a little each evening before turning-in for the night, so I was slightly disappointed to have finished it. The story which covers the early genesis of what becomes Amazon, covers the early years and thereafter up to 2013, although I cannot imaging a sequel adding much to what has already been written, which is deep, extensive and in-glossed in its coverage of the ups and down of the Amazon journey. Jeff Bezos, the chief architect and principal character does not actually develop in a way that you could say that reading the book, you now know the man, but he is intrinsically bound up in the story and the edifice that is Amazon; the two are inseparable and give character, each to the other. Many people, other than Jeff inhabit the story and play their parts in the creation of the everything store and they come and go, for many reasons, not least exhaustion, but this account as everything and everyone becomes subsumed by the ethics that drive the inexorable rise of a monolith: is that the right word? Probably not; Amazon does not exclude the possibility of other such stores entering the market place, but the disruptive quality of the enterprise makes it seem unassailable, for not anyway. In the end, this is an interesting account of how a business develops, against all odds, due to the single-mindedness and resilience of one man, supported by an array of others, men and women, who for a while take part in the unfolding story. It is an account of how to do it and how to do it well, but also why you need a person of extraordinary grit and almost supra-human resolve. The book is amazing; it does justice to the character of Jeff Bezos, without over eulogising or ignoring his failures: read it.

3 people found this helpful

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