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The Etiquette of Social Media: How to Connect and Respond to Others in the World of Social Media Paperback – Import, 27 Aug 2014
About the Author
In the middle of 2013, Leonard Kim started fooling around on Quora, an online knowledge market. In 6 months, he:
Went from 3 to 3,300 followers
Was named a Top Writer
Acquired 2 million views
2.5 years in, he has:
Over 100,000 social media followers
Over 10 million views
Been featured in publications like Inc., Entrepreneur, Forbes, Huffington Post, etc.
But it didn't start out that way. He originally was working at startups, putting all his hard effort into trying to make one work.
Leonard took one of them from $0 to $50,000 a month in revenue within 3 months.
He took another from 100 to over 1,000 vendors within 9 months.
But the problem was that these startups were underfunded, so they eventually collapsed.
Then Leonard got sick & tired of it. How could he put so much of his hard effort in going from building company to company, only to watch his work just crumble before his eyes?
During that process, Leonard asked himself a question. A question that ultimately changed his entire life.
"Why did I put all my hard work & effort into building companies, when 95% of them fail within the first 5 years?"
Leonard knew what he needed to do. He needed to take time off & reflect upon his life. So he went to go work at a Fortune 100 company where he had nearly no responsibilities (compared to the startup world) and was bored out of his mind.
Then he thought, "Why didn't I redirect all that effort into building up my own personal brand instead?"
Then everything clicked. Leonard realized that he couldn't spend his life building up things that were going to fail. He needed to invest his time & effort into building up the only thing he could depend on my entire life: Himself.
Once he did, the doors to opportunity opened up from every angle:
Interviews from the media became normal
People depended on his expertise advice
He's living the life that he always wanted
Leonard wants to teach you how to do what he did, and what he continues to do. Let him show you how.
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Most helpful customer reviews on Amazon.com
Now, on to what I did not like about this book: 1) For me, meaningful content was almost non-existent beyond what I mentioned above. Everything was the author's opinion with little to no citations or research to back up his claims. Further, there was a lot of repetition, and I did not find the advice to be novel or revelatory in anyway. Most was what the average social media user (or really any person with good manners and some self-respect) would find to be common sense. 2) I personally found the author to be hypocritical in his own social media etiquette when he provided screenshots of negative critiques and comments he has received along with the person's name attached and pointed out in the text. It put a very bad taste in my mouth as it seemed downright juvenile. It honestly made me wonder if my review of this book would ever show up in a future publication with my named blatantly called out because I said something negative. 3) The writing does not feel professional or refined. As another reviewer pointed out, this book could have been condensed down to several pages.
Overall I do not recommend this book. If you get a chance to get it for free, go ahead and see for yourself. But otherwise, save the money.
I would strongly recommend this to all use the social media sites, starting with my own kids the so called expects. My children also commented on is informative and educational value.
Thanks again, Leonard
This book is a great lesson in etiquette and I can't recommend it enough.
I finished it in one sitting and I definitely found it to be a great reading experience and definitely well written.
Kudos to you Leonard and can't wait for your next books!
Godbless and Godspeed!