‘From start-up to scale-up, Soota and Gopalan simplify the entrepreneurial challenge’ - SATYA NADELLA
‘A must-read for every would-be entrepreneur. Soota and Gopalan chart the journey from idea to IPO with remarkable clarity . . . Full of invaluable insights and an absolute pleasure to read’ - ANAND MAHINDRA
‘First-time entrepreneurs will benefit immensely from the authors’ invaluable insights distilled through decades of experience in starting and scaling successful businesses’ - KIRAN MAZUMDAR-SHAW
‘Required reading for any aspiring entrepreneur . . . Even after so many years of co-creating and growing Infosys and then doing the Aadhaar project, I found many essential lessons in Soota and Gopalan’s book that will help me do better as I mentor other companies’ - NANDAN NILEKANI
In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur as well as those who have already embarked on the entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, building the organization and its mission, vision and values, defining a business and marketing strategy, creating and sharing wealth, and finally, taking your company public through an IPO—Soota and Gopalan discuss the entire gamut of the entrepreneurial experience.
Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is a definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompanies the start-up adventure.