- Paperback: 322 pages
- Publisher: Createspace Independent Pub; 2 edition (2 September 2014)
- Language: English
- ISBN-10: 1500981974
- ISBN-13: 978-1500981976
- Product Dimensions: 12.7 x 1.9 x 20.3 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #3,20,912 in Books (See Top 100 in Books)
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success Paperback – Import, 2 Sep 2014
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About the Author
Chad White has written thousands of posts and articles about email marketing trends and best practices-as a journalist at Conde Nast and Dow Jones & Co., and as a researcher and analyst at the Direct Marketing Association, Litmus, and the two largest email service providers in the world, Responsys and Salesforce.com. His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, MarketWatch, and SmartMoney.
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Most helpful customer reviews on Amazon.com
And it was well worth the wait.
Writer, editor and e-mail marketer Chad White's extraordinary handbook, Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success, is by far the most intelligible, comprehensive and practical handbook yet written on the subject.
The 300-page book makes it unassailably clear—and not just from his bio on the back— that White is an accomplished "hands-on" email marketer; that he's not only been to the mountain, but around the block.
White walks you through 120 essential e-mail marketing rules-of-thumb, or in his words "the rules that separate great marketers from good marketers."
And the trip is eye-opening.
Encyclopedic in scope, Email Marketing Rules covers everything you ever wanted to know, and leaves out the hucksterism that normally pollutes books of this sort.
My one criticism of White's book: I couldn't read it 20 years ago.
Five stars for Email Marketing Rules. Buy it. Read it. Keep it handy.
However, even if you are a seasoned email marketer this book will add a lot of value to know knowledge.
I found this book valuable because it will start by describing the most fundamental rules of email marketing and then will expand them.
Plus, what I loved most about Chad's book is that once you read all the rules, he will show you how they interconnect, in the second part of the book.
I would have loved to see more examples of implementation, but maybe that will be a different book on it's won.
I have tons of notes from it, I will try to regularly get back to this book and gift it to everyone who will get started with email marketing (colleagues, acquaintances).
I feel like an email marketing expert after reading this book.
For example, my church's emails kept going into my spam folder and I was missing out on updates. On a closer look, they were violating a number of deliverability rules explained in this book, that got them into my spam folder.
So I got in touch with them and we are now setting up an consulting appointment.