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The Elements of Graphic Design (Second Edition) Paperback – 15 Mar 2011

3.6 out of 5 stars 4 customer reviews

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Frequently bought together

  • The Elements of Graphic Design (Second Edition)
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  • Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
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  • Design As Art (Penguin Modern Classics)
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Product description


"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students ... A clear introduction; recommended for anyone learning or reviewing graphic design." --Library Journal

“Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I’ve read. This book is also one of the few to really demystify the idea and use of white space in design—a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.”
Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY
“The Elements of Graphic Design’s first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain become a standard in every design studio library.”—Sharon Werner, founder of Werner Design Werks
“An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.”—Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design

About the Author

Alex W. White is a designer, lecturer, and author of six books including Thinking in Type: The Practical Philosophy of Typography, Advertising Design and Typography, and the previous edition of The Elements of Graphic Design. He teaches graduate graphic design students at Parsons, the New School for Design, and has taught at FIT, the Hartford Art School, the City College of New York, Syracuse University, the University of Illinois, Kent State University, and the State University of New York. White speaks throughout the world on enhancing creativity in the service of the message and understanding how design affects targets' needs. He is also the chairman of the Type Directors Club and served as the jury chair of TDC49.

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Product details

  • Paperback: 224 pages
  • Publisher: Allworth Press; 2nd New edition edition (15 March 2011)
  • Language: English
  • ISBN-10: 1581157622
  • ISBN-13: 978-1581157628
  • Product Dimensions: 2.1 x 0.2 x 2.5 cm
  • Average Customer Review: 3.6 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #56,356 in Books (See Top 100 in Books)
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Customer reviews

3.6 out of 5 stars
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18 August 2017
Format: Paperback|Verified Purchase
8 June 2018
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26 February 2018
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.6 out of 5 stars 32 reviews
Amazon Customer
4.0 out of 5 starsA Great Book About Graphic Design That Should Have Followed It's Own Advice
10 November 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
3 people found this helpful.
T. Wesley
4.0 out of 5 starsExcellent design manual - great introduction to the concepts
1 September 2012 - Published on Amazon.com
Format: Paperback|Verified Purchase
6 people found this helpful.
Jesus A. Alvarado
3.0 out of 5 starsCould be a better book
27 September 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
4.0 out of 5 starsA rare visual design book that offers truly useful information.
13 April 2013 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
1.0 out of 5 starsRating is for the KINDLE LAYOUT, not the content. Terrible rendering of the text!
19 January 2017 - Published on Amazon.com
Verified Purchase
3 people found this helpful.
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