- Hardcover: 256 pages
- Publisher: Harvard Business University (28 September 2018)
- Language: English
- ISBN-10: 163369268X
- ISBN-13: 978-1633692688
- Product Dimensions: 15.9 x 2.5 x 24.1 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #53,779 in Books (See Top 100 in Books)
Driving Digital Strategy: A Guide to Reimagining Your Business Hardcover – 28 Sep 2018
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Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com Advance Praise for Driving Digital Strategy Hubert Joly, Chairman and CEO, Best Buy-- "Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment." Ajay Banga, President and CEO, Mastercard-- "Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights." Shantanu Narayen, President and CEO, Adobe-- "Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind." R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs--"Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age." David Kenny, Senior Vice President, IBM Watson and IBM Cloud-- "Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade."
About the Author
Sunil Gupta is the Edward W. Carter professor of business administration and chair of the general management program at Harvard business school. He is also the co-chair of the executive program on driving digital strategies. In the recent past, he has taught an elective course on digital marketing strategy to MBA students and the advanced management program to senior managers. From 2008 to 2013, he served as the head of the marketing unit. Sunil advises and speaks to companies around the world. Some of his representative clients include American express, BJ's wholesale club, Duracell, IBM, Heineken, Johnson and Johnson, Mckinsey and company, Novartis, Novo Nordisk, TD Bank, Telefonica, Unilever and Vodafone.
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Most helpful customer reviews on Amazon.com
The challenge is straddling the technology and operations side along with the change management implications. Often these pivot points are areas of huge resistance. Often mature companies are riddled with complacency and refusing to acknowledge failing business models. The speed at which business models are reinvented now requires that companies implement digital strategies and change their mindset to act quickly or get disrupted in the current marketplace. The speed of this shift is staggering and understanding this dynamic in the context of the way the current business environment works is crucial.
Sunil has effectively simplified the process and outlined a roadmap that works as a sort of framework to assist in this process. He's captured the main elements of this new rapid business environment and how some big-name companies have embraced these new rules of survival and have weatherproofed themselves into the future.
It's a great read, well-paced and deep but not mired in details. The book outlines a practical way to approach strategy in this new paradigm and helps outline exactly what these successful companies are doing to reinvent themselves strategically and how incredibly successful companies can be if they do the work to rediscover themselves and the value they bring to customers.
1. Creating small, independent units or startups within the larger organization
2. Doing a series of digital experiments
3. Leveraging technology to cut costs and improve efficiency
All with limited success. Sunil provides a very simple and comprehensive framework for Reinventing business encompassing:
1. Reimagining your business (Scope, Business Model, Platform)
2. Reevaluating your value chain (R&D, Operations, Omnichannel)
3. Reconnecting with customers (Acquiring, Engaging, Measuring)
4. Rebuilding your organization (Transition, Organization Design, Skills / Talent)
If you are looking for latest and greatest in technology, you may need to look elsewhere. This is a book about business, strategy and results.
This is Sunil’s masterclass and Sunil is a gifted storyteller. As a Harvard Professor, his approach is case based. He will tell you stories after stories and as you are totally convinced, he tells another story.
I have used the quotes / instances / cases / approach in this book during most of my client meetings in the recent past and every single time, the message has resonated.