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Driving Digital Strategy: A Guide to Reimagining Your Business Hardcover – 28 Sep 2018

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Product description


Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com Advance Praise for Driving Digital Strategy Hubert Joly, Chairman and CEO, Best Buy-- "Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment." Ajay Banga, President and CEO, Mastercard-- "Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights." Shantanu Narayen, President and CEO, Adobe-- "Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind." R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs--"Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age." David Kenny, Senior Vice President, IBM Watson and IBM Cloud-- "Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade."

About the Author

Sunil Gupta is the Edward W. Carter professor of business administration and chair of the general management program at Harvard business school. He is also the co-chair of the executive program on driving digital strategies. In the recent past, he has taught an elective course on digital marketing strategy to MBA students and the advanced management program to senior managers. From 2008 to 2013, he served as the head of the marketing unit. Sunil advises and speaks to companies around the world. Some of his representative clients include American express, BJ's wholesale club, Duracell, IBM, Heineken, Johnson and Johnson, Mckinsey and company, Novartis, Novo Nordisk, TD Bank, Telefonica, Unilever and Vodafone.

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Product details

  • Hardcover: 256 pages
  • Publisher: Harvard Business University (28 September 2018)
  • Language: English
  • ISBN-10: 163369268X
  • ISBN-13: 978-1633692688
  • Product Dimensions: 15.9 x 2.5 x 24.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #53,779 in Books (See Top 100 in Books)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 16 reviews
Trevor Schmidt
3.0 out of 5 starsSome Useful Insights And Some Outdated Material
13 September 2018 - Published on Amazon.com
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11 people found this helpful.
Paul Frederic
5.0 out of 5 starsA great strategic guide for companies trying to evolve in the disruptive era
3 August 2018 - Published on Amazon.com
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11 people found this helpful.
Raj Sachde
5.0 out of 5 starsPractical, comprehensive, actionable, insightful
11 October 2018 - Published on Amazon.com
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One person found this helpful.
Andrei Evtimov
5.0 out of 5 starsOne of the best books on digital transformation!
4 March 2019 - Published on Amazon.com
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Zeller Alan
5.0 out of 5 starsA guide book to go digital with practice examples backed up by research
13 August 2018 - Published on Amazon.com
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2 people found this helpful.