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Dream with Your Eyes Open: An Entrepreneurial Journey Hardcover – 5 Apr 2015
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As i was working under UTV Animation Division...all those years i was there from rang de basanti Super hit...and many Animation project,after reading this book my old days got refreshed.I started my own business and got inspired with my boss Ronnie...Grate book. --Abhishek Jun 30, 2015
I think every person who is aspiring for doing its own should read this book. Its very inspirational book. I hope some day I will be able to chat with him. --vijay bansal Apr 26, 2015
One of the finest book you should be considering while starting your own dreams. However, this book is not written on a global approach, feels like confined to India. --Souvik Banerjee Apr 17, 2015
About the Author
From modest beginnings in Mumbai’s Grant Road, surrounded by the energy and unbridled potential of a country always on the verge of greatness, Ronnie Screwvala is a first-generation entrepreneur. His early days, in front of the camera and on stage, inspired him to pioneer cable TV in India, and build one of the largest toothbrush manufacturing operations before starting UTV, a media and entertainment conglomerate spanning television, digital content, mobile, broadcasting, games and motion pictures, which he divested to The Walt Disney Company in 2012.
Newsweek termed him the Jack Warner of India, Esquire rated him as one of the 75 Most Influential People of the 21st Century and Fortune as Asia’s 25 Most Powerful.
On to his second innings, Ronnie is driven by his interest in championing entrepreneurship in India, and is focused on building his next set of ground-up businesses in high growth and impact sectors. His more recent commitment to being a first mover in sports has made him lend his support to kabaddi and football.
He is passionate about social welfare and, with his wife Zarina and through their Swades Foundation, has given single-minded focus to empowering one million lives in rural India every 5-6 years through a unique 360-degree model.
He lives in Mumbai with Zarina and daughter Trishya.
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His book gives us both, a glimpse into his journey of entrepreneurship, and an insight into Ronnie Screwvala, the human being – an enterprising, charming and very down-to-earth South Bombay Parsi gentleman with a “can-do” attitude that never quits.
I laughed out loud when he described a cobra scene that just went on and on in the first flop movie he produced. I felt for him when he wrote about his failure in college and what he learned from it. I could totally empathise with his distaste at the intrusion of mobile phones in personal communications, this being one of my own pet peeves.
To quote from his book, “Few things are ruder and quite frankly more arrogant than chatting on or tapping away at a phone and ignoring someone who takes time out of his day to sit with you one-on-one or in a group… Attentive and courteous communication breeds a healthy corporate culture.”
He goes on to discuss how he insists on parking mobile phones outside during meetings. I think if more companies begin to adopt this practice, it will greatly improve the quality of our personal communications. It might be a good rule to enforce at the dinner table too.
A very down-to-earth outlook is evident in his observations like, “A lively office culture doesn’t always come from big spaces… The concept of the top-floor corner office is archaic and reeks of an isolated top management team.”
One of the things he emphasizes for an entrepreneur is the role of communicating your message well, and the importance of using the method of communication that comes most easily to you – whether oratorical or email.
In Dream With Your Eyes Open, Screwvala takes us on a tour of his motivations, challenges, victories, failures and missed opportunities – from starting out as a manufacturer of toothbrushes, to becoming a content provider for Zee TV, to his innings as an international movie producer.
Though not chronologically, he weaves in tales of his disruptive approach to the media industry, like producing the daily soap, Shanti, and going on to start Hungama TV with its hugely popular shows, Doraemon and (my personal favourite) Shin-Chan. Many entrepreneurs will enjoy reading the inside story of the takeover of Hungama TV and UTV by Disney followed by his exit from the media industry.
I was especially struck by his account of the exhaustive legwork he undertook to build his cable company, even going on door-to-door sales calls himself. It made me appreciate, even more, his determination to do whatever it takes to understand his customer and provide value to them. He explains why success has more to do with preparation than luck and offers invaluable tips on learning to grow and scale a business – a section I found especially useful to me.
Screwvala also has interesting views on that bane of all business meetings – presentations – and has a sharp word for critics, most of whom “have never created, or built anything” and “act as though they are experts in the room.” “Let criticism and public failure strengthen you, not diminish you,” he says. “In the end, you’re not answerable to anyone but yourself.”
Dream With Your Eyes Open is a book that every entrepreneur (or wannabe entrepreneur) in India should read, if they want to understand what it takes to build an empire. Many readers will find their most pertinent questions answered in the appendix, which is structured as a Q&A section.
On completing the book, my wish for Ronnie Screwvala is the very same one his mother expresses, “Why don’t you go back to theatre?” I guess I’m rather fond of remembering him on stage, because it’s where I first heard his name. However, his second innings seem to lie in being owner of a kabaddi team, rather than on Mumbai’s stage. All I can say is that I’ll be watching his future ventures with keen interest.
Highlights of the books was divided in to lessons that is like this
the first lesson says that you have to be obessed with your business and 100% commitment to do it. to succeed in any business we have to committed to what we do it will lead to success this is the first lesson of the book
We have to know our business very well after you become obessed and committed to your business it will become easy for us to learn our business. If this doesn't happen you will not be able to compete with everybody else
Study your competent find some successful competitors try to figure how they do it. If something were for them it may very well work for us well
for example if you want to sell fiction books try to find out how the big names are doing it and then it possible improve on their method
Be part of master mind group
this one of the tremendous help for us this is really huge being part of such team will help us
Your family and your friends most likely will not support you
This actually come as a shock to us as a wanna be a successful person you might actually think that your whole close environment will support to you
Stop thinking about you and start thinking on how to serve more people
One day of personal education is equal to one year of formal education
formal education 1. kills creativity and originality
2. promotes competition
3. flatterns dreams and ambitions
This is about the books and what I learnt from the book Thank You.........
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