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Don't Startup: What No One Tells You about Starting Your Own Business Paperback – Import, 31 Aug 2018
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About the Author
Karthik Kumar has many first generation startups, in all his avatars - entrepreneur, standup comic, film actor, speaker and now writer. But his most prized 'startup' avatar is being the co-founder of Evam, an arts-based entrepreneurship. You can find his latest standup comedy special on Amazon Prime, his feature films in various languages and motivational talks on Youtube, live theatre productions nowhere but live, and his first book, in your hands right now.In Don't Startup, he recounts the journey of going into an unknown area as an entrepreneur and the challenges posed in this voyage of business and self-discovery.
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Through this book, he has not only talked about the journey which saw "Evam" which was founded by these revolutionary minds filed for bankruptcy couple of times but had also listed out in detail as to what had worked for them which has saw them comeback more stronger and dynamic than ever.
The book is divided into three acts(Remember, Karthik is a theatre artist and he has written screenplay for several stories/dramas) which I would say is unique. The book also has takeouts and a simple exercise at the end of each chapter within these acts.
We would have read about various elf help books and to be frank, this is the first time, I have come across a book which not only talks in detail about a startup but had also outlined as to what worked for the brand Evam. The foundation on which this was built was rock solid which has braved many uncertainties.
I would surely consider recommending this book because this contrary to its title would help any aspirant to begin a Startup(which is the sole aim of the author as well) as it talks about Time, Money, HR, Culture, Conscience, Toxic Funding, Decision Making, Success and Failure, Innovation, Dilemmas and Investor among others.
Each chapter has been well explained making it very much qualified to be termed as a management book as well. Should you need to Startup something or have something in your mind and do not know who to approach or how to take it further, "Don't Startup" is the book you need to read for sure....
Overall , an interesting read with action points making it worth the time spent. :-)