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Dogfight: How Apple and Google Went to War and Started a Revolution Paperback – 25 November 2013

4.2 out of 5 stars 151 ratings

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‘Every half generation there is a revolution in Silicon Valley that turns the world on its ear. In the 1980s there was the PC. In the 1990s there was the Internet browser. Now in the 21st Century there is the smartphone. In ‘Dogfight’, Fred Vogelstein supplies a riveting and previously untold account of how Apple and Google came to dominate this new world – and became mortal enemies’ Chris Anderson, former editor-in-chief, Wired, author of ‘The Long Tail’

‘This is a big book. Not in size but in scope. It is not just a business book … Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book’ Ken Auletta, author of ‘Googled: The End of the World as We Know It’

‘No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!’ Steven Levy, author of ‘In the Plex: How Google Thinks, Works and Shapes Our Lives’

About the Author

Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, The New York Times Magazine, The Wall Street Journal, U.S. News and World Report and elsewhere.

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4.2 out of 5 stars
4.2 out of 5
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Alexander Kolesnikov
5.0 out of 5 stars A valuable review for a mobile professional
Reviewed in the United Kingdom on 13 July 2014
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Clifford X
5.0 out of 5 stars The risks associated with getting too big to listen
Reviewed in the United Kingdom on 27 December 2013
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Paul Sneddon
4.0 out of 5 stars Well written and interesting book
Reviewed in the United Kingdom on 6 January 2014
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3.0 out of 5 stars bit one sided
Reviewed in the United Kingdom on 9 June 2015
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4.0 out of 5 stars Worth a read
Reviewed in the United Kingdom on 27 September 2016
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Lars Rasmussen
4.0 out of 5 stars Exciting reading
Reviewed in the United Kingdom on 18 February 2014
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 30 January 2015
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J. Hall
5.0 out of 5 stars Deep insights
Reviewed in the United Kingdom on 23 December 2013
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TezzaD
5.0 out of 5 stars re-inspired me
Reviewed in the United Kingdom on 2 April 2015
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 1 March 2015
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 18 October 2014
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Mossy
5.0 out of 5 stars scintillating stuff
Reviewed in the United Kingdom on 27 April 2014
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Oliver Völckers
5.0 out of 5 stars Solide, aktuelle Beschreibung der Rivalität zwischen Google und Apple
Reviewed in Germany on 30 April 2014
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Hossein Rahdari
5.0 out of 5 stars A must read book!
Reviewed in Germany on 9 March 2020
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FELIX LOPEZ SAINZ
5.0 out of 5 stars Very well written and engaging. A must read.
Reviewed in Spain on 26 December 2013
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