100% PP 100%25%20PP
   11,109.00
  • M.R.P.:    11,651.20
  • You Save:    542.20 (5%)
  • Inclusive of all taxes
FREE Delivery.
Pay on Delivery (Cash/Card) eligible
What is this?
What is Pay on Delivery?
Pay on Delivery (POD) includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.
In stock.
Sold by SansRack (4.7 out of 5 | 228 ratings) and Fulfilled by Amazon. Gift-wrap available.
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See this image

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students Hardcover – 19 Nov 2014

4.5 out of 5 stars 4 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from
Hardcover
   11,109.00
   11,109.00
EMI starts at    528 per month. EMI starts at    528. No Cost EMI available if you checkout only with this item. Options
EMI (Easy Installments)
  • Pay for your order in equal monthly installments (EMI), using any one of the cards in the table below.
  • Your bank will convert the payment into EMI in 3-4 working days.
  • To make this a No Cost EMI offer, the interest amount will be discounted from the price of your order. Your card will be charged for the item price minus the discounted interest. The total amount you will pay to the bank (excluding GST) will be equal to the price of the item. The bank will charge GST on the interest amount.

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,777

12.0%

   11,332

6

   1,917

12.0%

   11,501

9

   1,302

13.0%

   11,719

12

   992

13.0%

   11,907

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,784

13.0%

   11,351

6

   1,922

13.0%

   11,534

9

   1,313

15.0%

   11,815

12

   1,003

15.0%

   12,032

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

6

   1,939

16.0%

   11,633

9

   1,318

16.0%

   11,863

12

   1,008

16.0%

   12,095

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,784

13.0%

   11,351

6

   1,922

13.0%

   11,534

9

   1,307

14.0%

   11,767

12

   997

14.0%

   11,969

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,780

12.5%

   11,341

6

   1,920

12.5%

   11,518

9

   1,305

13.5%

   11,743

12

   995

13.5%

   11,938

18

   685

13.5%

   12,334

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,784

13.0%

   11,351

6

   1,922

13.0%

   11,534

9

   1,302

13.0%

   11,719

12

   992

13.0%

   11,907

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,784

13.0%

   11,351

6

   1,922

13.0%

   11,534

9

   1,302

13.0%

   11,719

12

   992

13.0%

   11,907

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,777

12.0%

   11,332

6

   1,917

12.0%

   11,501

9

   1,307

14.0%

   11,767

12

   997

14.0%

   11,969

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,784

13.0%

   11,351

6

   1,922

13.0%

   11,534

9

   1,302

13.0%

   11,719

12

   992

13.0%

   11,907

18

   683

13.0%

   12,287

24

   528

13.0%

   12,675

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,790

14.0%

   11,369

6

   1,928

14.0%

   11,567

9

   1,307

14.0%

   11,767

12

   997

14.0%

   11,969

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,784

13.0%

   11,351

6

   1,922

13.0%

   11,534

9

   1,307

14.0%

   11,767

12

   997

14.0%

   11,969

18

   693

15.0%

   12,475

24

   539

15.0%

   12,927

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   3,777

12.0%

   11,332

6

   1,917

12.0%

   11,501

9

   1,302

13.0%

   11,719

12

   992

13.0%

   11,907

18

   688

14.0%

   12,381

24

   539

15.0%

   12,927

About *NoCost: The bank will continue to charge interest on EMI as per existing rates. However, the interest to be charged by the bank will be passed on to you as an upfront discount.
Good to know
  • Total Cost shown above does not include shipping charges.
  • EMI providers may charge you pre-closure or other charges when you cancel/return an EMI order.
  • Click here to read EMI FAQs.
click to open popover

Product description

Review

"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation." - Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA

"Digital Marketing is destined to become the next "must read" for business, academia and anyone trying to master the digital age. Kaufman and Horton provide a Connected Digital Experience (integrating print, video, internet and mobile), taking this subject area to the next level in both content and delivery." - Don Mathison, former Senior Vice President, Media General Cable TV, USA 

"Kaufman and Horton have tackled one of the most important aspects of how corporations need to conduct their digital transformation – capturing the new digital and social customer experience opportunities by shifting the marketing mindset. In Digital Marketing the authors articulate not just the challenges of this new digital marketing era, but the strategies, tactics and tools require to drive real business opportunities." - Didier Bonnet, Senior Vice President and Global Practice Leader, Capgemini Consulting, UK

"As a long-time advocate of a shift in the nature of marketing, I share Ira and Chris' (Kaufman and Horton's) belief that we need a new guidebook for marketing practitioners. The balance of fresh perspective and deep capability building is what most companies are seeking; I am energized to see a book that brings both to the fore so well. I am sure that those who read this book will come away ready to get to the heart of what really needs to change for their companies to become digitally-adroit leaders." - David Edelman, Partner, McKinsey & Co, USA

"Digital Marketing: Integrating Strategy, Tactics with Values makes a great contribution to opening up the field of Digital Marketing. " - Anthony Marshall, Global CEO Study Program Director and Strategy and Transformation Leader, International Business Machines, USA

"Kaufman and Horton’s Guidebook gives readers an interactive overview of marketing in the digital age. Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century." - Doug Conant, Chairman, Avon Products, USA and Former President & CEO, Campbell Soup Company, USA

"The speed of change across society and business due to digital impact has created a demand for new learning tools and dynamically updated information for business and marketing education. Kaufman and Horton have offered a timely digital marketing resource that builds the right context (digital mindset, societal change, integration) along with appropriate detail to educate both students and professionals. Set in an innovative format, the multi-modal, dynamically updated digital resource center is more than a book and promises to meet today’s students where they live – in an integrated, interactive and searchable world." - David Ferguson, Associate Vice President for Emerging Media Initiatives and Executive Director of the Center for Media Design, Ball State University, USA

"Business schools have recognized the need to integrate digital marketing into marketing curriculum; however, the integration process is still in its infancy. Kaufman and Horton’s book Digital Marketing will help students and business professionals understand digital marketing and its relationship to marketing strategy. The authors organize the book around their well thought out "Path to Digital Integration" which provides a valuable roadmap for organizations to follow as they make the inevitable transition into a digital marketing age." - Scott A. Inks, Director of H.H. Gregg Center for Professional Selling and Associate Professor, Ball State University, USA

"Digital culture has hit marketing harder than it has hit many other disciplines. Ira and Chris have taken their knowledge and experience and created a guidebook that is not just for marketers, but also for anyone in an organization who doesn’t want to get swept away in the coming digital transformation. The authors identify digital personas inside an organization and view digital adoption through their eyes and their actions, especially how they internalize company values. Students need this book so they know what they are walking into out in the workplace, and practitioners need to understand the current state of affairs, so they can usher in the change instead of getting knocked over by it." - Jeffrey L. Cohen, Distinguished Lecturer in Social Media and Marketing Analytics, Ball State University, USA

"Kaufman and Horton have translated our generation's fluency with digital tools into a holistic understanding of why they matter, the immense scale of the possibilities they offer, and the practical steps for their effective implementation. For "digital natives," internalizing digital strategy is the missing link. To achieve real-world success, we need guidance to put our digital intuition to work; this book provides what is needed to do so." - Craig Phillips, Senior Program Associate, Partners for Democratic Change, USA

"With the continued growth of technology, we now live in a fast-moving digital age. All of us are members of a new digital generation, thus we are presented with endless opportunities, but we need the tools to translate strategy and values into action. Kaufman and Horton provide best practices and dynamic strategies to lock us into what’s current. This is a must-have guidebook for anyone who wants to integrate digital and stay competitive." - Brandon Carroll, Vice President, Koofers Campus Recruiter, USA

"
Digital Marketing is poised to become an essential hybrid text in its field" - Kellog Magazine

About the Author

Ira Kaufman has 35 years of marketing experience spanning three worlds – business, non-profit, and education. Earning his PhD in marketing from Northwestern’s Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director of Legacy International, Ira developed a cultural sensitivity by integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies.

Chris Horton is a content creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. An avid tech enthusiast, Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation. His work has been widely syndicated on leading marketing and technology blog directories, including Technorati, Social Media Today, and Business2Community. Chris’ digital marketing tips can be found on Synecore’s Marketing Technology for Growth blog.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Product details

  • Hardcover: 368 pages
  • Publisher: Routledge; 1 edition (19 November 2014)
  • Language: English
  • ISBN-10: 0415716748
  • ISBN-13: 978-0415716741
  • Product Dimensions: 24.1 x 3.2 x 19 cm
  • Average Customer Review: 4.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #9,03,546 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer reviews

4.5 out of 5 stars
Share your thoughts with other customers
See all 4 customer reviews

Top customer reviews

8 May 2016
Format: Kindle Edition|Verified Purchase
28 March 2016
Format: Paperback|Verified Purchase
10 September 2015
Format: Paperback|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.8 out of 5 stars 33 reviews
John Hinds
5.0 out of 5 starsExcellent book! This book provides a great framework to ...
19 April 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
2 people found this helpful.
Gozde Mert
5.0 out of 5 starsA Guidebook for Digital Transformation
8 April 2015 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
3 people found this helpful.
Marty Terbrack - CEO, Digital Marketing, Inc.
5.0 out of 5 starsAn Excellent Guide / Built upon Insights Industry Experts
11 January 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
Nicholas Ng'ang'a Maina
5.0 out of 5 starsGreat book
13 February 2018 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
Penny D.
5.0 out of 5 starsThis book is amazing and its really like getting about 10 books in ...
2 November 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?