Digital intelligence—the ability to understand and use the power of information technology—is becoming critical for organizations and managers to thrive in the global marketplace. The digital revolution is impacting almost every industry, functional area and business process, as shown by innovative market entrants such as Uber and Airbnb. Success in the digital economy will require leaders and managers to invest in their own digital intelligence and that of their teams to navigate ongoing transformations. Digital intelligence should form a key component of any organization’s strategy to survive and compete effectively.
Technical skills and knowledge are important in any dynamic and growing economy, but especially in economies like India, where technology provides a way to leapfrog competitors and accelerate growth. In such economies, managing and nurturing digital intelligence is not only key for economic success, but also necessary to achieve sustainable development for millions of consumers and workers at the base of the pyramid.
This remarkable book, by an expert and leading scholar on digital strategy, tells you how to innovate digitally and make your organization future-ready.
About the Author
Sunil Mithas is a professor in the Robert H. Smith School of Business at the University of Maryland and the author of the book, Making the Elephant Dance: The Tata Way to Innovate, Transform and Globalize. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing and general management positions with the Tata group.
Identified as an MSI Young Scholar by the Marketing Science Institute, Mithas is a frequent speaker at industry events for senior leaders. His research focuses on strategies for managing innovation and excellence for corporate transformation. He has worked on research or consulting assignments with organizations such as Johnson and Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration and the US Census Bureau.