- Paperback: 178 pages
- Publisher: Notion Press; First edition (2016)
- Language: English
- ISBN-10: 1946204900
- ISBN-13: 978-1946204905
- Product Dimensions: 12.7 x 1.1 x 20.3 cm
- Average Customer Review: 14 customer reviews
Amazon Bestsellers Rank:
#18,459 in Books (See Top 100 in Books)
- #108 in Business Self-Help
Devil Does Care Paperback – 2016
Save Extra with 3 offers
- Cashback (2): Get 10% cashback up to Rs. 100 using Visa Signature or Visa Infinite cards. Shop during the Visa Shopping Days starting 20th to end of every month. Applicable on shopping, recharges and bill payments. Cashback within 3 days from shipment. Here's how
- Get 25% back up to Rs.50 using Amazon Pay UPI. For Android App customers only. Valid once during the offer period. Cashback within 10 days. Set up Amazon Pay UPI Here's how
- No Cost EMI: No Cost EMI available on Amazon Pay ICICI credit cards on orders above Rs. 3000 Here's how
- Bank Offer: Avail 5% Cashback on SBI Credit card EMI transactions Here's how
Customers who viewed this item also viewed
Customers who bought this item also bought
The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one word: PURPOSE
Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with less!
Make things happen. Grow the OUTLIER way.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
There was a problem filtering reviews right now. Please try again later.
Founder, DJs for U
When I saw the book first, I had two questions popping in my head – A scary picture as cover image? A book with title “Devil Does Care”?. The cover image was an Indian version of Devil which is normally put-up in front of houses and shops to ward-off evil. Pravin’s answer to both the questions was the same he had used as the opening line in the book – “The Devil lies in the details. When the Details are missed, the Devil comes out. It is the same with your marketing…”.
The book starts with defining who are “Outlier marketers”, they are those who not only think out of the box, they screw the box & shove the envelope. You quickly learn the secrets of marketing on a frugal budget (aren’t those two terms an oxymoron); sales made is more worth than 1000s of Facebook likes; there is nothing shameful in marketing; your messaging has to target the decision maker more than the consumer; and finally PESTER power works!!!
If you like good stories to sugar-coat marketing medicines that are prescribed for you, then Pravin won’t disappoint you. You get to read how a 10 cleaner company in a Tier-2 city became the Toilet cleaner king of the place by spending just Rs.7350; how OLA did a timely humane activity of saving people lives with boats during devastating Chennai Floods in 2015; why an investment company literally gave “free” money to its target audience.
When I finished the book I had so many action items for myself & my team, that we are going to be busy with them for the next few months.
Grab a copy and you will certainly learn something new on how you too can become shameless when it comes to marketing!
Click here for a more detailed review -[...]