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Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience by [Adam DuVander]

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Adam DuVander

Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience Kindle Edition

by Adam DuVander (Author) Format: Kindle Edition

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Learn to authentically engage with developers to attract more of them to your product.

Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address, which leaves you staring at your analytics with questions the data can’t possibly answer.

To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.

Adam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products.

Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.

Print length

144 pages
Language

English
Publication date

10 May 2021
File size

3841 KB
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Product details

ASIN ‏ : ‎ B091NK954H
Publisher ‏ : ‎ EveryDeveloper (10 May 2021)
Language ‏ : ‎ English
File size ‏ : ‎ 3841 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 144 pages

Best Sellers Rank: #177,456 in Kindle Store (See Top 100 in Kindle Store)
- #858 in Tech Culture & Computer Literacy eBooks
- #1,595 in Internet & Social Media (Books)
- #7,798 in Business, Strategy & Management

Customer Reviews:
65 ratings

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Adam DuVander

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Customer reviews

4.6 out of 5

65 global ratings

5 star		69%
4 star		25%
3 star		5%
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Top reviews from other countries

Hello Jon

Actionable, relevant advice to build lasting relationships with the developers your app needs

Reviewed in the United States 🇺🇸 on 10 May 2021

Verified Purchase

Unlike Adam's dog at the end of the country lane, I now have a plan: how to connect rather than to market, and in the process build a lasting developer community by educating *every step of the way*.

This book throws out the fluff, and provides a clear, step-by-step blueprint for all of your developer outreach. Adam also covers the "who" by helping you imagine the roles and the team you'll need to build to make this happen.

Worth every penny. It's made me rethink not just how I market to developers, but to everyone that uses or buys our our product! Armed with this book as my guide, I'm implementing one of his key suggestions this week!

3 people found this helpful

Pinky G.

This Book Is About Marketing: It's a Master's Clinic

Reviewed in the United States 🇺🇸 on 20 May 2021

Verified Purchase

Adam Duvander is more than a skilled writer with years of marketing experience, he is a teacher and a practical guide. He presents specific advice in a clear and well-considered format, getting straight to the heart of how developers operate, and where so many marketers miss the mark. This book is the truth if your aim is to influence a technical audience, and I strongly recommend it for serious marketing professionals.

2 people found this helpful

Matthew Beck

As a devloper and a marketer this resonates with me

Reviewed in the United States 🇺🇸 on 12 May 2021

Verified Purchase

Clearly and concisely written. This book focuses on the meat of the subject and manages not get lost in the weeds. Lots of great, actionable advice on what to do and how to go about it when addressing a developer audience.

It's a quick, accessible read and the author knows his business well.

One person found this helpful

Delyn Simons

Essential reading for anyone learning to communicate with developer audience

Reviewed in the United States 🇺🇸 on 20 May 2022

Verified Purchase

Provocative title, but the gist is that using the same marketing tactics you use with consumer or B2B campaigns doesn’t work. This audience is allergic to spin. Read this book and fast track your learning from Adam DuVander, one of the developer content greats.

One person found this helpful

Marshall Kirkpatrick

All marketing could learn from developer marketing...

Reviewed in the United States 🇺🇸 on 4 August 2021

Verified Purchase

A very smart book, full of examples and small steps you can take to quickly ramp up your efforts. Delightful historical perspectives, no b.s. calls for authenticity, a focus on utility over promotion. Truly something that all marketers could benefit from reading, as the world at large grows more skeptical and hopefully smarter - like developers have long been.

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